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The upfront market is nearly done, as sports acts as both negotiation driver and obstacle
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Marketing
Member Exclusive
Future of Marketing Briefing: In the age of AI, taste is the new competitive advantage
April 24, 2026
Brand Safety
Nike’s Boston Marathon billboard chiding walkers inspires new Asics and Ecco campaigns
April 24, 2026
The Sports Marketing Playbook
Sports guidance to brands from three sources: Keep the fan top of mind and you might just win
April 24, 2026
Marketing on Platforms
YouTube is turning audio into an ad product — SiriusXM is selling it
April 23, 2026
Managing Through Crisis
Retailers offer fuel perks as consumers look for relief from $4 gas amid U.S.-Iran war
April 23, 2026
Content & Commerce
NHL looks to TikTok to capitalize on Heated Rivalry and Olympics as it grows beyond U.S. and Canada
April 23, 2026
Marketing on Platforms
Why brands like The League are making the first move to take advantage of LinkedIn’s creator appeal
April 23, 2026
The Business of AI
Marketing strategists search for a solution to AI’s all-too predictable outputs
April 22, 2026
Marketing on Platforms
OpenAI turns on cost-per-click ads inside ChatGPT
April 21, 2026
Member Exclusive
Digiday+ Research: Marketing workflows benefit from AI, but trust is still a barrier to adoption
April 21, 2026
The Creator Economy
David’s Bridal invests in its creator strategy as part of its post-bankruptcy comeback
April 21, 2026
Zero-click Future
Why Mondelez is hiring a global lead to solve for AI-driven shopping bots
April 20, 2026
Brands in Culture
Puma’s AI head says the brand is still giving ‘the keys to the consumer’ as it invests in digital concierge
April 17, 2026
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