Secure your place at the Digiday Publishing Summit in Vail, March 23-25
At Nordstrom, vp of creative projects Olivia Kim is in charge of knowing what’s cool and incorporating it into the department store’s mix of merchandise.
Her latest achievement: Pulling together a three-part series of in-store pop-ups with Korean fashion and beauty brands. The series, titled KPOP-In@Nordstrom, kicked off with a collaboration with Korean eyewear brand Gentle Monster at the beginning of January. The cult brand set up in-store shops at seven Nordstrom locations that included virtual reality activations and six new styles of sunglasses exclusive to Nordstrom. Kim, who is Korean, said she saw the brand’s status spike after being worn in Korean films.
To read the rest of this story, please visit Glossy.
More in Marketing
‘Nobody’s asking the question’: WPP’s biggest restructure in years means nothing until CMOs say it does
WPP declared itself transformed. CMOs will decide if that’s true.
Why a Gen Alpha–focused skin-care brand is giving equity to teen creators
Brands are looking for new ways to build relationships that last, and go deeper than a hashtag-sponsored post.
Pitch deck: How ChatGPT ads are being sold to Criteo advertisers
OpenAI has the ad inventory. Criteo has relationships with advertisers. Here’s how they’re using them.