Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit
At Nordstrom, vp of creative projects Olivia Kim is in charge of knowing what’s cool and incorporating it into the department store’s mix of merchandise.
Her latest achievement: Pulling together a three-part series of in-store pop-ups with Korean fashion and beauty brands. The series, titled KPOP-In@Nordstrom, kicked off with a collaboration with Korean eyewear brand Gentle Monster at the beginning of January. The cult brand set up in-store shops at seven Nordstrom locations that included virtual reality activations and six new styles of sunglasses exclusive to Nordstrom. Kim, who is Korean, said she saw the brand’s status spike after being worn in Korean films.
To read the rest of this story, please visit Glossy.
More in Marketing
How Delish’s Joanna Saltz built a sizzling brand and hot career in a fickle industry
At a time when media careers are often measured in months rather than years, the editorial director is something of an anomaly.
Buyers aren’t exactly won over by Netflix’s new monthly active viewers (MAV) metric
While Netflix’s intention was more transparency and clarity over reach methodology, marketers aren’t yet confident in how accurate it really is.
Where agencies add value in Amazon’s AI agent-led ad system
Shifts of this scale always create winners and losers. The task for agency bosses is making sure they’re on the right side of that line.