Nine passes left to attend the Digiday Publishing Summit
You have 140 characters to come up with a story about Chicken McNuggets and a Big Mac: Go!
That’s the premise behind the new “140 Characters Films” from McDonald’s Canada. The fast food brand, with the help of agency Tribal Worldwide in Toronto, is asking fans to pitch short film ideas on Twitter @McD_Canada using the hashtag #MakeMyFilm or through the “140 Characters Films” site. McDonald’s will choose 12 of the best ideas to make into animated digital shorts, and prizes include include private movie screenings, movie passes and movie-theater gift cards.
Storylines must include at least one of McDonald’s “cast” of food-item characters: McNuggets, French Fries, Big Mac, McFlurry and McWrap. For example, @mrjordancohen tweeted this story line: “Mcflurry is an ex-marine who teaches English to inner-city Chicken Mcnuggets but in the end McNuggets teach McFlurry. #MakeMyFilm.”
Obviously, it’s pretty silly, but the length restrictions and absurdity of chicken-nugget characters could potentially make things fun. It’s like an exercise in absurdist micro-stories.
McDonald’s is the latest in brands trying out the crowdsourced short-film format. Just last week, Airbnb launched its Hollywood & Vines crowdsourced Vine film project, and last month, Lexus created a crowdsourced Instagram film, and Intel and Toshiba opened up submissions for its latest social film “The Power Inside.” We can probably expect to see more and more brands trying out crowdsourced short-form videos.
More in Marketing
‘Consumers are dying to get out of their houses’: How Cinemark’s CMO is getting people back to the movies
A look at how consumer demand looks in the movie industry and what other retailers can learn from Cinemark’s loyalty and membership programs.
Platform and agency execs recommended must-reads to unwind during busy periods
Senior execs from the likes of TikTok, Snap, OMD USA, Publicis London and more let us in on their favorite page-turners to unwind.
In Graphic Detail: AI adoption increases, but U.S. consumers are still wary
Digiday has charted the rise of generative AI, big tech’s investment into AI as well as agencies’ top use cases and consumer sentiment.