for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
How brand, agency executives see AI being applied to programmatic advertising
Artificial intelligence threatens to reshape many aspects of life advertising. Programmatic advertising seems especially primed for AI’s application. After all, at the most basic level, programmatic advertising is the automation of advertising practices through computers.
During the recent Digiday Programmatic Marketing Summit in Palm Springs, California, executives from Ciceron, Digitas, Exverus Media, GroupM Nexus, HP and OMD weighed in on how they see — and, in some cases, are already seeing — AI being applied to programmatic advertising practices, from streamlining workflows to creating content, as covered in the video below.
“AI and programmatic are bedfellows. I mean, there’s no question about it,” said Andrew Eklund, founder and CEO of Ciceron.
More in Marketing
Puma’s AI head says the brand is still giving ‘the keys to the consumer’ as it invests in digital concierge
Puma , this month, debuted a new AI-powered “digital human” concierge named “Dylan” in its Las Vegas flagship.
The Rundown: Q1 dealmaking cools across ad tech and martech as AI remains the hottest ticket
LUMA Partners’ Q1 report notes the drag that macroeconomic uncertainty has had on dealmaking.
‘Everything is coming down’: ChatGPT ads are getting cheaper
While the pilot CPM started out at $60, advertisers are now seeing that price drop to as low as $25, just nine weeks into the test.