Join us Sept. 24 in NYC to connect with execs from Digitas, Claire's, Marriott, Havas and others
How brand, agency executives see AI being applied to programmatic advertising
Artificial intelligence threatens to reshape many aspects of life advertising. Programmatic advertising seems especially primed for AI’s application. After all, at the most basic level, programmatic advertising is the automation of advertising practices through computers.
During the recent Digiday Programmatic Marketing Summit in Palm Springs, California, executives from Ciceron, Digitas, Exverus Media, GroupM Nexus, HP and OMD weighed in on how they see — and, in some cases, are already seeing — AI being applied to programmatic advertising practices, from streamlining workflows to creating content, as covered in the video below.
“AI and programmatic are bedfellows. I mean, there’s no question about it,” said Andrew Eklund, founder and CEO of Ciceron.
More in Marketing
Should brands swerve, or steer as F1’s U.S. viewership slows?
Formula One is spending to re-engage fans for the seasons’ second half. With viewership figures under question, should brands seeking to share its growth story worry?
Inside the complex anatomy of agency AI bills
From AI subscriptions to metered token usage, agencies are grappling with a more complicated cost structure and who pays.
Perplexity is betting big on creators
AI companies face a tricky sell: to convince creators to advocate for a technology that many fear could threaten livelihoods.