Lock in a year of Digiday+ for 35% less. Ends May 29.
Like many one-note fashion brands before it, luxury lingerie brand Cosabella wants to become a lifestyle brand. Choosing to branch out into a lifestyle brand is not a new strategy. The more products you offer customers, the more potential sales are on the table. But as Cosabella moves into categories like swimwear, sleepwear, ready-to-wear apparel and athletic apparel, it’s looking past mood boards and runways for inspiration.
Cosabella is using artificial intelligence and machine learning to track customer behavior, high- and low-performing products, and popular silhouettes and color patterns to predict what new categories and pieces will sell.
More in Marketing
TikTok Shop says sales from U.S. small businesses climbed 66% in 2025
U.S. small businesses on TikTok Shop increased sales by 66% in 2025 compared to the year before.
Walmart warns it may have to raise prices due to fuel costs
The possibility comes as higher fuel prices are already putting pressure on household budgets.
OpenAI gives ChatGPT ads a visual upgrade
OpenAI is building on its single ad format to include some new iterations that give advertisers more optionality over their appearances.