Like many one-note fashion brands before it, luxury lingerie brand Cosabella wants to become a lifestyle brand. Choosing to branch out into a lifestyle brand is not a new strategy. The more products you offer customers, the more potential sales are on the table. But as Cosabella moves into categories like swimwear, sleepwear, ready-to-wear apparel and athletic apparel, it’s looking past mood boards and runways for inspiration.
Cosabella is using artificial intelligence and machine learning to track customer behavior, high- and low-performing products, and popular silhouettes and color patterns to predict what new categories and pieces will sell.
More in Marketing
‘The processes are continuing forward’: Advertising’s dealmakers press on with M&A despite Iran uncertainty
War in the Middle East is a problem for advertising’s dealmakers. Just not yet.
In graphic detail: The numbers making the case for what holdcos could be
What the data says about the CMO-agency relationship — and none of it is comfortable.
TikTok rebrands its advertiser pitch around full-funnel ambition
The company’s latest business campaign aims to make the point that the app sees itself as a top tier platform for advertisers, where the full funnel can happen within one experience.