January is almost over and the holidays are a distant memory for most of us, but San Francisco-based agency Traction is still spreading some holiday cheer, raffling off its seasonal goodies to raise money for charity.
Like every agency with a media department, Traction received an embarrassment of free holiday goodies, from fruit baskets to liquor to tech gewgaws. But instead of circulating them around, the agency is now selling raffle tickets for them on sale for $10 each, the proceeds of which will go to a program that helps street youth in San Francisco rebuild their lives. The tickets can be purchased on the agency’s blog.
“We wanted to support something close to home, so we are excited to donate whatever funds we raise to Larkin Street Youth Services just down the block,” Adam Kleinberg, Traction’s CEO, told Digiday. “We want to make Traction not only a good place to work, but make doing good a part of our culture.”
A bunch of interesting items are up for grabs, with winners standing a chance to take home something from among 20 items, including a “Buddha” board and a pop-up water cooler.
Kleinberg said that the agency hoped to raise an ambitious $5,000 and would also match the first $1,000 in donations that are raised. Anyone can buy as many raffle tickets as they please, and don’t have to be there in person to collect the prizes either. Traction is spreading the word on its Twitter and Facebook feeds, as well as its own blog.
“This is hopefully the first step in establishing a long term charitable endeavor,” he said.
-
‘Its inevitable’: Domino’s hungers for attention and context
Attention-based buying is turning into a legendary tale of patient and nonchalance. So when there’s a glimpse of progress, marketers tend to take notice. Domino’s being one of them.
-
Why Cars.com is driving away from performance marketing and toward influencers
To boost brand awareness, Cars.com is doubling down on its influencer marketing efforts.
-
Why Unity Technologies is leaning into AI as economic headwinds pick up
As one of the largest gaming companies listed on New York Stock Exchange, Unity Technologies leaned into AI during its May 10 earnings call, with Unity CEO John S. Ricciatello stressing Unity’s “competitive advantages in and around AI.”
-
SponsoredWhat the measurement and currency discussion really means to TV advertisers
Ali Mack, head of TV and agency, Experian Major streaming video providers have recently made headlines by adopting new currencies for ad measurement, threatening Nielsen’s long-standing TV ratings monopoly. NBCUniversal, for example, has certified iSpot and VideoAmp as currencies for advanced audiences and formed the Joint Industry Committee with Paramount, TelevisaUnivision and Warner Bros. Discovery. […]
-
Dopamine rush to deeper engagement: short-form video boom fuels brands’ embrace of longer-form content
Audiences craving more are now being treated to captivating longer-form narratives. It’s the addictive nature of those quick hits that has fueled this transformation.
-
How gamers’ engagement with short-form video is changing
To better understand how modern gamers are engaging with short-form video, Digiday teamed up with Gamesight to pull key points from an exclusive report on gamers’ shifting video consumption preferences.
