Fruitcake, anyone? Agency Traction is raffling off its holiday swag

January is almost over and the holidays are a distant memory for most of us, but San Francisco-based agency Traction is still spreading some holiday cheer, raffling off its seasonal goodies to raise money for charity.

photo 5
Mmm, Christmas salmon.

Like every agency with a media department, Traction received an embarrassment of free holiday goodies, from fruit baskets to liquor to tech gewgaws. But instead of circulating them around, the agency is now selling raffle tickets for them on sale for $10 each, the proceeds of which will go to a program that helps street youth in San Francisco rebuild their lives. The tickets can be purchased on the agency’s blog.

“We wanted to support something close to home, so we are excited to donate whatever funds we raise to Larkin Street Youth Services just down the block,” Adam Kleinberg, Traction’s CEO, told Digiday. “We want to make Traction not only a good place to work, but make doing good a part of our culture.”

A bunch of interesting items are up for grabs, with winners standing a chance to take home something from among 20 items, including a “Buddha” board and a pop-up water cooler.

Kleinberg said that the agency hoped to raise an ambitious $5,000 and would also match the first $1,000 in donations that are raised. Anyone can buy as many raffle tickets as they please, and don’t have to be there in person to collect the prizes either. Traction is spreading the word on its Twitter and Facebook feeds, as well as its own blog.

“This is hopefully the first step in establishing a long term charitable endeavor,” he said.

https://digiday.com/?p=102965

More in Marketing

Manchester City uses Fortnite to expand its global audience

As Manchester City rolls out its own Fortnite experience, it will have to contend with the fact that this brand new world does not come with a pre-existing user base. To address this problem, the company plans to leverage its network of players and talent to spread the word across their social feeds.

How Chipotle’s fighting-game-focused esports strategy is paying off at Evo 2024

In 2024, Chipotle’s choice to court the relatively niche fighting game community appears to have paid off. According to a joint study by YouGov and the agency rEvolution, which helped develop Chipotle’s gaming strategy, U.S. esports fans between the ages of 18 and 44 reported a nearly 100% increase in their intent to purchase Chipotle following the brand’s esports campaign last year.

How Revolut’s creator strategy is benefitting from YouTube’s long-form swing

The challenger bank is prioritizing YouTube creators in bid to reach consumers.