Fruitcake, anyone? Agency Traction is raffling off its holiday swag

January is almost over and the holidays are a distant memory for most of us, but San Francisco-based agency Traction is still spreading some holiday cheer, raffling off its seasonal goodies to raise money for charity.

photo 5
Mmm, Christmas salmon.

Like every agency with a media department, Traction received an embarrassment of free holiday goodies, from fruit baskets to liquor to tech gewgaws. But instead of circulating them around, the agency is now selling raffle tickets for them on sale for $10 each, the proceeds of which will go to a program that helps street youth in San Francisco rebuild their lives. The tickets can be purchased on the agency’s blog.

“We wanted to support something close to home, so we are excited to donate whatever funds we raise to Larkin Street Youth Services just down the block,” Adam Kleinberg, Traction’s CEO, told Digiday. “We want to make Traction not only a good place to work, but make doing good a part of our culture.”

A bunch of interesting items are up for grabs, with winners standing a chance to take home something from among 20 items, including a “Buddha” board and a pop-up water cooler.

Kleinberg said that the agency hoped to raise an ambitious $5,000 and would also match the first $1,000 in donations that are raised. Anyone can buy as many raffle tickets as they please, and don’t have to be there in person to collect the prizes either. Traction is spreading the word on its Twitter and Facebook feeds, as well as its own blog.

“This is hopefully the first step in establishing a long term charitable endeavor,” he said.

More in Marketing

Digiday+ Research case study: How brands and influencers are diving into YouTube Shorts

Digiday+ Research assesses how brands and influencers are using Shorts to reach new audiences and what types of Shorts videos create the most buzz for marketers.

The header image features an illustration with a dollar bill that has the Snapchat logo in the center.

Why Snapchat is using a custom video game to get closer to its agency partners

Yesterday, Snapchat marked its return to in-person agency roadshows, sending company representatives to Horizon Media’s Manhattan office to showcase a Snap-designed video game intended to capture the essence of what it’s like to work at an agency — and how Snapchat can be part of the process.

Babylist, TodayTix Group and Liquid Death grow their in-house teams as they try to save money, have more control

As in-housing settles in as a mainstay, some marketers push for complete control.