Limited spots remain:

Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit

REGISTER

Facebook’s billion users, Instagram, the McWhopper: What was in and what was out this week

Here’s what’s in and what’s out for the week ending August 28.

8.28-inout

This week, the Internet fumed over a “disgusting” Caitlyn Jenner costume that online retailers are standing by, McDonald’s publicly rejected Burger King’s offer on Facebook to make a “McWhopper,” Instagram had its most useful update yet and Snapchat added more publishers to its Discover feature while dismissing no one.

Oh, and 1 billion people used Facebook on Monday, Facebook proudly announced, opening the gates to a barrage of ridicule that 1 billion users isn’t actually that cool.

More in Marketing

Why the 2026 midterms could mark a turning point for influencers in political campaigns

See how campaigns are recruiting creators for 2026 midterms as disclosure rules lag and voter trust becomes the real battleground.

Retailers are still figuring out how to tie AI goals to executive compensation 

AI is starting to show up more in conversations around executive incentive plans. But those conversations are still largely relegated to the tech industry. Here’s why it’s still an anomaly in retail.

Post World Cup, fashion brands are tapping soccer stars like Bellingham and Yamal for partnerships

Three months after the World Cup ended in a Spanish victory, the partnerships with marquee players keep coming.