Facebook’s billion users, Instagram, the McWhopper: What was in and what was out this week

Here’s what’s in and what’s out for the week ending August 28.

8.28-inout

This week, the Internet fumed over a “disgusting” Caitlyn Jenner costume that online retailers are standing by, McDonald’s publicly rejected Burger King’s offer on Facebook to make a “McWhopper,” Instagram had its most useful update yet and Snapchat added more publishers to its Discover feature while dismissing no one.

Oh, and 1 billion people used Facebook on Monday, Facebook proudly announced, opening the gates to a barrage of ridicule that 1 billion users isn’t actually that cool.

More in Marketing

Marketing’s upper middle embraces AI creative production

Scaled AI creative production is becoming ordinary among CMOS outside the billion dollar club.

‘It scared the hell out of me’: What brands have learned from creator partnerships

At Shoptalk Fall, brands like Favorite Daughter, SharkNinja and Bob’s Discount Furniture talked about what they’ve learned from working with creators.

transparency

Future of Marketing Briefing: Agency fees in creator deals are the next transparency headache for marketers

As creator marketing budgets grow, so do questions about what agencies are taking.