Digiday Publishing Summit

Connect with execs from Axios, The New York Times, Paramount and more.

VIEW PASSES

Facebook’s billion users, Instagram, the McWhopper: What was in and what was out this week

Here’s what’s in and what’s out for the week ending August 28.

8.28-inout

This week, the Internet fumed over a “disgusting” Caitlyn Jenner costume that online retailers are standing by, McDonald’s publicly rejected Burger King’s offer on Facebook to make a “McWhopper,” Instagram had its most useful update yet and Snapchat added more publishers to its Discover feature while dismissing no one.

Oh, and 1 billion people used Facebook on Monday, Facebook proudly announced, opening the gates to a barrage of ridicule that 1 billion users isn’t actually that cool.

More in Marketing

How Bandit Running is expanding internationally while staying hyperlocal

Bandit’s focus on core running communities has helped it grow enough to start expanding outward.

Criteo is subject to a takeover bid, further proving private equity’s continued interest in ad tech

Vista Equity and Quinti Capital place a 50% premium on stock, raising questions over where the PE firms see value. 

Dentsu strikes Meta deal to build plumbing for mass influencer activation

Top CMOs are assembling armies of creators, but many lack the infrastructure required to get the most out of them. A deal between Dentsu and Meta aims to fix that problem.