Cyber Week Sale:

Save 50% on a 3-month Digiday+ membership. Ends Dec 5.

SUBSCRIBE

Facebook’s billion users, Instagram, the McWhopper: What was in and what was out this week

Here’s what’s in and what’s out for the week ending August 28.

8.28-inout

This week, the Internet fumed over a “disgusting” Caitlyn Jenner costume that online retailers are standing by, McDonald’s publicly rejected Burger King’s offer on Facebook to make a “McWhopper,” Instagram had its most useful update yet and Snapchat added more publishers to its Discover feature while dismissing no one.

Oh, and 1 billion people used Facebook on Monday, Facebook proudly announced, opening the gates to a barrage of ridicule that 1 billion users isn’t actually that cool.

More in Marketing

Amid economic pressure, brands usher in Black Friday by trimming deals

While some companies are touting “bigger than ever” discounts for Black Friday and Cyber Monday, others are dialing back deals.

How consumers are using AI to shop in 2025 — by the numbers

AI is reshaping the 2025 holiday shopping journey, from conversational discovery to commerce.

The case for and against AI-driven SEO in the zero-click era

As generative AI reshapes search, marketers debate the value of committing (or overcommitting) to an AI SEO strategy.