Facebook’s billion users, Instagram, the McWhopper: What was in and what was out this week

Here’s what’s in and what’s out for the week ending August 28.

8.28-inout

This week, the Internet fumed over a “disgusting” Caitlyn Jenner costume that online retailers are standing by, McDonald’s publicly rejected Burger King’s offer on Facebook to make a “McWhopper,” Instagram had its most useful update yet and Snapchat added more publishers to its Discover feature while dismissing no one.

Oh, and 1 billion people used Facebook on Monday, Facebook proudly announced, opening the gates to a barrage of ridicule that 1 billion users isn’t actually that cool.

More in Marketing

WPP client Dell Technologies is rolling out its global in-housing initiative, reshaping media-buying strategy

The technology giant is evolving its media model in a manner that will alter its relationships with third-parties. 

In the face of fragmentation, Dmexco is now a smaller stage for ad tech’s big conversations

These days, it’s still where business gets done, but increasingly for a narrower slice of the ecosystem.

When it comes to Perplexity’s ad business, the platform is at a crossroads

The departure of Perplexity’s ads chief Taz Patel underscores a broader identity question the AI platform has yet to resolve.