Limited spots remain:

Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit

REGISTER

‘Transphobic:’ Online retailers blasted over Caitlyn Jenner Halloween costume

With all the hype surrounding Caitlyn Jenner, this was only inevitable: There’s now a Halloween costume based off her Internet-breaking Vanity Fair cover.

With a price of $50 to $75, the unisex costume sheer white costume includes a wig styled after Jenner’s hair, shorts and a “pageant sash” that reads “Call Me Caitlyn.”jenner

“The costume is a daring and humorous piece that is something fun for Halloween,” reads a description on Wholesale Costume Club. Other retailers, including well-known Spirit Halloween and AnyTime Costumes, said it’s also planning to sell it.

Even though Halloween isn’t for another 66 days, shoppers are already expressing their outrage on Twitter, blasting the outfit as “transphobic,” “dreadful” and “disgusting.” Here are some of the most heated opinions:

Of course, it’s well-documented how un-politically correct Halloween costumes have been for years and others online have pointed out that this is just this year’s “Sexy Ebola Costume” that also angered people.

Either way, the costume is viewed as offensive to the transgender community who are calling on Spirit Halloween to stop selling it.

Activists have launched a Change.org petition saying Spirit’s profit off the costume “will only lead to greater transphobia and marginalization of an already at-risk community.” It has garnered 1,800 signatures.

That hasn’t seem to deter Spirit from selling it. Lisa Barr, the senior director of marketing at Spirit, told CNBC that it’s a celebration of her and the “costume reflects just that.”

Spirit hasn’t yet answered Digiday’s request for comment about how sales are going. Regardless, the retailer is probably reveling in the attention just as much as Jenner is, albeit for different reasons.

More in Marketing

Walmart Connect pitches brands directly as it pushes lift studies ahead of holiday ad deals

Walmart Connect is using lift studies to prove ad performance directly to brands ahead of the holidays, signaling a tighter race with Amazon.

Target’s holiday push stresses affordability, exclusives and an AI assistant

Target is also rolling out an AI-powered assistant called Ask Target on Target.com and the Target app.

Indie agencies want The Trade Desk and Amazon DSP to acknowledge their buying power with negotiating leverage

Indie agencies say DSP giants block direct seats and fee relief despite spend commitments.