Digiday+ Member Article

At the Digiday AI Marketing Summit last month in Santa Barbara, California, we surveyed 37 marketers about how their companies use artificial intelligence. Check out our earlier research on how marketers rate their companies’ understanding of AI here. Learn more about our upcoming events here.

Quick takeaways:

  • Marketers surveyed are applying AI to media buying more than other areas of marketing.
  • Fifty percent of marketers say obtaining buy-in is a challenge when incorporating AI.
  • Over half of marketers believe conferences and events are the best places to learn about AI.
  • Fifty-three percent of marketers believe tech companies attract the most AI talent.

Companies are bullish on AI
Integrating AI into marketing is taking longer than marketers have expected, but they are still trying to apply it to as many functions as possible. According to Digiday’s survey nearly half (48 percent) of the companies that have implemented AI into their marketing have done so in multiple areas, leading with media buying (55 percent).

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