Join us Sept. 14-16 in Miami to connect with top publishing leaders
Digiday Podcast at Cannes: How Uber Ads is tackling programmatic challenges and AI innovations
Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series →
Subscribe: Apple Podcasts • Spotify
We’re on day three of Cannes, joined by Megan Ramm, global director and head of CPG partnerships at Uber, for this episode of the Digiday at Cannes podcast.
This is Uber Ads’ second year in business and, simultaneously, its second year at Cannes. Just a few days ago, the company announced that it was expanding its programmatic ad business to include partnerships with demand-side platforms like The Trade Desk, Yahoo’s DSP and Google’s Display & Video 360. As of late, programmatic has had a rough go with shrinking ad budgets, uproar around made-for-advertising sites and more.
As Uber Ads continues to grow its business, Ramm stopped by the Digiday Podcast at Cannes to talk about Uber’s approach to challenges in programmatic, the rise of artificial intelligence and the company’s trajectory.
Recorded in Spotify’s studio on the beach at Cannes Lions, tune into the conversation with Ramm.
More in Marketing
Ad Tech Briefing: Regulatory storm clouds gather and scatter over Big Tech, and indies count the cost
The FTC’s Amazon charges presage Google’s second antitrust let-off in a year, while The Trade Desk sheds hundreds.
Anthropologie is launching Nike as sneaker shoppers increase nearly 30%
The retailer is planning a full digital campaign to accompany the launch. The first of nine styles launched on Monday, with the rest rolling out by September 21.
Future of Marketing: Brands want creators who can win over humans and machines at once
Why creator briefs are starting to look like a map of AI search queries.