Join us on July 30 in NYC for a breakfast & panel
The definitive Digiday guide to what’s in and what’s out at SXSW 2017
Digiday is at SXSW giving you the latest industry news out of the festival at Austin, Texas. More from the series →
The party has begun: Brands, agencies, social stars, pet influencers, filmmakers, musicians, the former Vice President of the United States and Warren G are flocking to South by Southwest this week to talk about technology and creativity, and to get as much free stuff as possible. With more than 1,300 sessions, it can be hard to find the real gems on the vast agenda. (And you may not even be able to get into the most popular events anyway as many are invitation-only.)
As a courtesy, Digiday cuts through the clutter and brings you our exclusive and definitive list of what’s in and what’s out for SXSW this year. (Here is last year’s guide for your reference. Goodbye, Kanye West and Grumpy Cat. Hello Joe Biden.)

More in Marketing
Brands won this season of ‘Love Island USA’
Brands are eagrs to find their way into shows like Love Island USA and events that have become appointment viewing.
Reddit questions if AI data deals could hurt its ad business
Reddit’s ad business is built on the value of its community conversations. Now the company is debating whether selling those same conversations to AI companies could undermine that advantage.
Digital video ad spending is booming — trust in premium inventory isn’t
Digital video ad spend continues to climb, but buyers say bigger budgets bring tougher questions about inventory quality, supply chain transparency.