Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit
The definitive Digiday guide to what’s in and what’s out at SXSW 2017
Digiday is at SXSW giving you the latest industry news out of the festival at Austin, Texas. More from the series →
The party has begun: Brands, agencies, social stars, pet influencers, filmmakers, musicians, the former Vice President of the United States and Warren G are flocking to South by Southwest this week to talk about technology and creativity, and to get as much free stuff as possible. With more than 1,300 sessions, it can be hard to find the real gems on the vast agenda. (And you may not even be able to get into the most popular events anyway as many are invitation-only.)
As a courtesy, Digiday cuts through the clutter and brings you our exclusive and definitive list of what’s in and what’s out for SXSW this year. (Here is last year’s guide for your reference. Goodbye, Kanye West and Grumpy Cat. Hello Joe Biden.)
More in Marketing
Walmart, Target, Kroger swap name brands for private labels in Thanksgiving meal deals
Walmart’s website says its meal costs 25% less than the basket it offered last year, and that the turkey was at the lowest price since 2019.
Amid search wars, Google touts YouTube, display inventory to advertisers
Google is pushing Demand Gen and YouTube to ad partners, hedging against the inevitable erosion of its search business by AI chatbots.
Future of Marketing Briefing: The agentic turn inside programmatic advertising
The arrival of the Agentic RTB Framework this week lands as this week lands as the third agentic standard in under a month.