The definitive Digiday guide to what’s in and what’s out at SXSW 2017

The party has begun: Brands, agencies, social stars, pet influencers, filmmakers, musicians, the former Vice President of the United States and Warren G are flocking to South by Southwest this week to talk about technology and creativity, and to get as much free stuff as possible. With more than 1,300 sessions, it can be hard to find the real gems on the vast agenda. (And you may not even be able to get into the most popular events anyway as many are invitation-only.)

As a courtesy, Digiday cuts through the clutter and brings you our exclusive and definitive list of what’s in and what’s out for SXSW this year. (Here is last year’s guide for your reference. Goodbye, Kanye West and Grumpy Cat. Hello Joe Biden.)