The definitive Digiday guide to what’s in and what’s out at SXSW 2017
Digiday is at SXSW giving you the latest industry news out of the festival at Austin, Texas. More from the series →
The party has begun: Brands, agencies, social stars, pet influencers, filmmakers, musicians, the former Vice President of the United States and Warren G are flocking to South by Southwest this week to talk about technology and creativity, and to get as much free stuff as possible. With more than 1,300 sessions, it can be hard to find the real gems on the vast agenda. (And you may not even be able to get into the most popular events anyway as many are invitation-only.)
As a courtesy, Digiday cuts through the clutter and brings you our exclusive and definitive list of what’s in and what’s out for SXSW this year. (Here is last year’s guide for your reference. Goodbye, Kanye West and Grumpy Cat. Hello Joe Biden.)
More in Marketing
Cannes Briefing: The AI search crisis everyone’s talking about at Cannes is actually about brand coherence
Cannes search panic, decoded: it was never about search,
Amazon’s latest ad format offers a glimpse of advertising’s agentic future
Amazon’s Alexa+ agentic ads bring advertising into AI shopping conversations, raising questions about paid versus organic visibility.
Cannes Briefing: Cannes is selling AI transformation. Off stage the talk is about the bill
The quiet part of the AI conversation at Cannes: what it actually costs