Couture is getting crunched in an increasingly consumer fashion calendar
On Sunday, Versace was scheduled to show its couture collection at Paris Haute Couture Week, which kicked off the same day. But following an announcement from the atelier, the slot was left vacant.
Versace has pulled out of Couture Week, citing one reason that’s been ringing true in the luxury fashion industry for more than a year now: It’s simply too much.
“At the moment, we do six shows a year, and my feeling is: That’s a lot of shows,” Versace CEO Jonathan Akeroyd told the New York Times. “Eight, if you count couture, seems excessive. And we all know the model is changing quite a lot, so why not take the opportunity to try something new?” To read the rest of this story, please visit Glossy.
More in Marketing
AI screenings, budget cuts, and burnout: What’s really behind advertising’s hiring disconnect
The job market has never been easy to navigate. But between tightened marketing budgets, agency consolidation and economic headwinds, the job market is as convoluted as ever.
Cannes Briefing: A guide to the Cannes Lions International Festival of Creativity 2025
Here’s what we can tell you about Cannes Lions 2025 so far.
How PayPal is using Venmo, Honey transactions to win over marketers to its ads business
PayPal, which has offered advertising since October 2024, is going live with a new tool for onsite and offsite advertisers.