Join us Sept. 24 in NYC to connect with execs from Digitas, Claire's, Marriott, Havas and others
Couture is getting crunched in an increasingly consumer fashion calendar
On Sunday, Versace was scheduled to show its couture collection at Paris Haute Couture Week, which kicked off the same day. But following an announcement from the atelier, the slot was left vacant.
Versace has pulled out of Couture Week, citing one reason that’s been ringing true in the luxury fashion industry for more than a year now: It’s simply too much.
“At the moment, we do six shows a year, and my feeling is: That’s a lot of shows,” Versace CEO Jonathan Akeroyd told the New York Times. “Eight, if you count couture, seems excessive. And we all know the model is changing quite a lot, so why not take the opportunity to try something new?” To read the rest of this story, please visit Glossy.
More in Marketing
Perplexity is betting big on creators
AI companies face a tricky sell: to convince creators to advocate for a technology that many fear could threaten livelihoods.
Marketers are using AI search concerns to argue for higher media budgets
Brands with long consideration journeys, like insurance and cars, are paying close attention to shifting search behaviors. They’re using that concern to make their case for more media dollars.
In Graphic Detail: Inside the scramble to measure a brand’s AI visibility
Marketers are catching on that AI doesn’t rank their brands, it decides whether it gets brought up at all. That shift is already reshaping how the industry works.