Couture is getting crunched in an increasingly consumer fashion calendar

On Sunday, Versace was scheduled to show its couture collection at Paris Haute Couture Week, which kicked off the same day. But following an announcement from the atelier, the slot was left vacant.

Versace has pulled out of Couture Week, citing one reason that’s been ringing true in the luxury fashion industry for more than a year now: It’s simply too much.

“At the moment, we do six shows a year, and my feeling is: That’s a lot of shows,” Versace CEO Jonathan Akeroyd told the New York Times. “Eight, if you count couture, seems excessive. And we all know the model is changing quite a lot, so why not take the opportunity to try something new?” To read the rest of this story, please visit Glossy.

https://digiday.com/?p=218439

More in Marketing

Meta’s Threads ads arrive fast, but advertisers move at their own pace

Threads ads are here, and so is the predictable wave of testing.

Privacy fatigue is setting in after Google’s cookie U-turn. But the search for alternatives hasn’t stopped

Third-party cookies are still widespread but they’re no longer foundational. The shift is already underway, it’s just no longer waiting on Chrome.

confessions guy

Confessions of a media buyer on Google’s third-party cookie U-turn and how it helped a ‘largely lazy’ industry innovate

For media buyers, it’s been a wild time filled with false starts, urgency and many delays to an ever-extending deadline.