Join us on July 30 in NYC for a breakfast & panel
Converse is hoping a focus on fashion can push its iconic, but aging, Chuck Taylor sneaker to its next phase.
“Forever Chuck” is the first campaign under the guidance of CMO Julien Cahn, who joined the Boston-based brand last summer from parent company Nike. The three-part video series centers around what Converse considers to be the three cultural movements that established the Chuck Taylor as a classic sneaker: film, L.A. hip hop and fashion.
“Chucks, From the Runway to the Streets” tells the story of the Chuck Taylor’s relationship with high fashion. In the video clip, model Winnie Harlow hosts interviews in London and Paris with fashion personalities like Etudes Studio’s Jeremie Egry, Dazed’s Emma Hope Allwood and the members of Gucci Gang, a clique of Parisian teenage street style stars.
More in Marketing
Brands won this season of ‘Love Island USA’
Brands are eagrs to find their way into shows like Love Island USA and events that have become appointment viewing.
Reddit questions if AI data deals could hurt its ad business
Reddit’s ad business is built on the value of its community conversations. Now the company is debating whether selling those same conversations to AI companies could undermine that advantage.
Digital video ad spending is booming — trust in premium inventory isn’t
Digital video ad spend continues to climb, but buyers say bigger budgets bring tougher questions about inventory quality, supply chain transparency.