Last chance to save on Digiday Publishing Summit passes is February 9
Retailers who proudly declare they’re “made in the USA” have serious challenges brimming beneath their patriotic polish. The fashion industry has become far removed from America: 97 percent of the world’s clothing manufacturing happens abroad. American shopping habits have changed as a result: In 1965, 95 percent of the clothing Americans purchased was made in the U.S. Today, it’s 2 percent.
Modern brands who tout themselves as all-American are playing into a particular emotional hook that hopes to attract customers who want to know where their garments were made. If clothing is made in America, customers can rest assured that they weren’t made in a factory that flouts ethical and environmental guidelines.
To read the rest of this story, please visit Glossy.
More in Marketing
Albertsons is putting digital screens for ads in more than a third of its stores
The retail giant has seen enough success in its digital screen network to begin a rollout in 800 of its 2,200-plus stores in 2026.
The Australian Open wants to be ‘the Super Bowl’ for experiential beauty marketing
“Tennis is in vogue at the moment,” said Roddy Campbell, director of partnerships and international business at Tennis Australia
Dick’s invests in in-house influencers as brands seek control
Dick’s beefs up its in-house influencer program, joining brands moving to own creator relationships.