Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit
If you were bored on Friday, then you may have played our agency “Would You Rather…” game. For fun, we asked agency folks to pick between sticky “would you rather” situations.
We’ve collected the results, and it looks like all you agency people care about is making money and having shorter office hours. Fifty-nine percent of respondents would rather work for a detestable big-name creative director and make tons of money than work for a respectable and admirable creative director and make little money. Fifty-eight percent said they’d rather work longer hours for more money than work shorter hours for less money. However, 68 percent of respondents said they’d rather have short hours than have unlimited access to free food and booze at the office.
As for work and home life, 62 percent of respondents said they’d rather work over the weekend occasionally but have clear separation otherwise between work and home, versus 38 percent who said they’d rather have no separation between work and home life but be really close friends with coworkers and go out with them all of the time.
For the stuck-in-an-elevator scenario, it looks like account people are less annoying than interns: 71 percent said they’d rather be trapped in an elevator with an account person, versus 29 percent who’d rather be stuck with an over-eager intern.
The tough call was the Friday versus July 4 situation. Fifty-six percent said they’d rather adjust work according to last-minute client requests on a Friday, versus 46 percent who said they’d rather make a pitch on the Monday after July 4.
You can see the full results for the rest of the questions here.
More in Marketing
Walmart adds AI-generated audio summaries to select product pages
Walmart has added such audio summaries to product pages on its app for more than 1,000 premium beauty products.
Digiday+ Research: Advertisers diversify their use of DSPs, to Amazon’s benefit
Amazon’s DSP has seen a growth in advertisers’ use of and preference for the platform over the last year and a half, as others such as The Trade Desk and Google have lost some clout with advertisers.
How brands are trying to optimize, outsmart AI answer engines across the zero-click landscape
AI answer engines are prompting marketers to rethink strategies for brand visibility and content optimization in a rapidly evolving, zero-click search landscape.