The Programmatic Publisher
The automation of buying media has created significant challenges and opportunities in the publishing landscape.
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Publishers enjoy short-term CPM spikes up to 50% in first few days of Google’s first-price auction rollout
September 18, 2019 • 4 min read -
‘They’re slowly starting to kill it’: Ad tech execs brace for Apple to scrap in-app ad tracking
September 17, 2019 • 3 min read -
Sellers.json, ITP, data clean rooms, bid translation: A guide to ad tech’s big issues
September 11, 2019 • 6 min read -
‘I was mortified’: Ad tech veterans on their worst Dmexco mishaps
September 9, 2019 • 5 min read -
What to know about Google’s implementation of first-price ad auctions
September 6, 2019 • 5 min read -
What Firefox’s anti-tracking update signals about wider pivot-to-privacy trend
September 5, 2019 • 4 min read -
‘The math is wrong’: Publishers grumble about Google’s ad targeting research
September 3, 2019 • 4 min read -
‘The scale of the problem is enormous’: Apple flexes strong anti-tracking stance
August 21, 2019 • 5 min read -
To woo brands, UK publisher alliance Ozone beefs up contextual targeting
August 7, 2019 • 4 min read -
Digiday Research: How digital ad-targeting methods are changing in 4 charts
August 6, 2019 • 4 min read