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CTV Advertising Strategies:

Insights from CTV leaders at Dentsu, Horizon Media and more

SECURE YOUR SEAT

The Programmatic Publisher

The automation of buying media has created significant challenges and opportunities in the publishing landscape.

The Programmatic Publisher

‘A healthy rebound’: Programmatic rally continues for publishers

September 3, 2020
The Programmatic Publisher

‘Speeding up market consolidation’: Apple’s privacy changes expected to spark wave of gaming and ad tech M&A

September 3, 2020
WTF Series

WTF is redirect tracking?

August 10, 2020
The Programmatic Publisher

‘Turns into the Super Bowl’: Media companies prepare for political ad dollars to roll in

August 6, 2020
The Programmatic Publisher

‘The sky hasn’t fallen’: Publishers’ programmatic revenues vault back up in June and July

July 30, 2020
Member Exclusive

‘Contextual on steroids’: How Insider is tracking and scaling audience behavior using first-party data

July 29, 2020
The Programmatic Publisher

Publishers are wary of the latest attempt to standardize GDPR compliance

July 14, 2020
The Programmatic Publisher

‘Blockers are an industry stopper’: CNN sharpens its contextual tool for the brand safety fight

July 7, 2020
The Programmatic Publisher

‘Work together around an open solution’: As Rubicon and Telaria rebrand as Magnite, the SSP sets out to rival the walled gardens

July 6, 2020
The Programmatic Publisher

As publishers clean up automated supply chains, education-title Chegg cut ad resellers and saw no negative impact on revenue

July 2, 2020
The Programmatic Publisher

Ad refreshing is the publisher ad tactic both ad buyers and readers dislike — and is on the rise in tough times

July 1, 2020
Member Exclusive

Bright spot: Meredith sees programmatic ad prices rebound to higher than pre-coronavirus levels

June 24, 2020
The Programmatic Publisher

New Google ‘confirmed clicks’ plan could depress publisher revenue

June 10, 2020

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