What’s in and out at Dmexco 2019
Digital advertising is arguably facing one of the most tumultuous periods ever before. Cartier Replica Watches The industry’s pivot to privacy has begun to accelerate trends far beyond the lip service given to them for years, namely around the demise of the third-party cookie.
Publishers, marketers, agencies and ad tech vendors are all on the hunt for third-party cookie alternatives to maintain effective ad targeting and measurement. Finding new forms of identity targeting, among many others issues facing ad tech, will be hot topics at ad tech conference Dmexco, which kicks off today Sept. 11 in Cologne Germany.
Much has changed in the last year. Here’s a list of what’s in and what’s out Cartier Replica this year.
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Microsoft’s ad revenue hit $10B, and it’s investing — is it a sleeping giant about to wake?
Microsoft's ad revenues hit $10 billion in the same year it spent big on ad tech. What exactly does it have in store for Xandr?
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Why publishers are using hoteling software to manage their hybrid workforces
Publishers like Quartz and BuzzFeed are using hoteling software to manage employees who are coming in to work from the office.
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The Rundown: Horizon Media’s latest report IDs trends brands need to embrace in 2022
Coining a new term or two along the way, Horizon Media's trends report touches on areas such as digital privacy, contactless living, environmental goals, and the need for downtime.
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SponsoredHow online commerce platforms can deliver safer shopping experiences
Marni Levine, vice president, commerce operations, Meta In the wake of the pandemic, commerce underwent a rapid shift online, exponentially accelerating and forcing businesses of all sizes to adapt. Now moving into 2022, these trends will only continue as people have grown accustomed to shopping online more for all their needs. According to a PwC […]
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‘Becoming a vertical’: How Complex’s research arm turned into a 7-figure revenue stream
Last year, Complex Collective doubled its number of clients from six to 12 brands, including Banana Republic, the CDC and The Advisory Council.
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Member ExclusiveMedia Briefing: Publishers eye opportunity to close the loop with retailers
This week’s Media Briefing looks at how publishers are discussing content syndication opportunities with retailers that could help to address advertisers’ retail media pain points.
