What’s in and out at Dmexco 2019
Digital advertising is arguably facing one of the most tumultuous periods ever before. The industry’s pivot to privacy has begun to accelerate trends far beyond the lip service given to them for years, namely around the demise of the third-party cookie.
Publishers, marketers, agencies and ad tech vendors are all on the hunt for third-party cookie alternatives to maintain effective ad targeting and measurement. Finding new forms of identity targeting, among many others issues facing ad tech, will be hot topics at ad tech conference Dmexco, which kicks off today Sept. 11 in Cologne Germany.
Much has changed in the last year. Here’s a list of what’s in and what’s out this year.
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The subscribe page has become a laboratory for news publishers experimenting with revenue stream options
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How the world’s biggest media companies fared through the ongoing crisis in Q2
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‘A shady move’: Apple News+ Safari change automatically redirecting traffic to itself infuriates publishers
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SponsoredSeeking revenue stability, publishers are assessing buy-side credit risks
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‘There are so many cool things we could do’: Publisher interest in subscription-driving bundles simmers
The concept of bundling has grown more important than ever to publishers intent on keeping and growing their audiences.
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Craigslist founder Craig Newmark on why he’s donating millions to journalism
Craigslist founder Craig Newmark has donated millions of dollars to journalistic enterprises to fight misinformation.
