The Programmatic Publisher
The automation of buying media has created significant challenges and opportunities in the publishing landscape.
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The paltry price paid for Unruly rattles the consolidating ad tech market
January 7, 2020 • 4 min read -
Rubicon and Telaria merge to create ‘The Trade Desk of the sell-side’
December 19, 2019 • 4 min read -
‘A silent assassin’: Brand safety tags slow publisher sites
December 19, 2019 • 2 min read -
As brand-safety strategies get smarter, whitelists remain a headache for publishers
November 26, 2019 • 4 min read -
Keyword block lists still cause headaches for publishers
November 22, 2019 • 5 min read -
The Telegraph is moving beyond clicks to convince marketers its ads work
November 20, 2019 • 4 min read -
Publishers try new tacks to drum up interest in their ad platforms
November 13, 2019 • 5 min read -
Impacts of Apple’s latest privacy update thwarting ‘link decoration’
November 8, 2019 • 4 min read