The Programmatic Publisher
The automation of buying media has created significant challenges and opportunities in the publishing landscape.
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Member ExclusiveMedia Briefing: Publishers are tapping internal first-party data ‘influencers’ to rally their broader organizations
December 9, 2021 | By Tim Peterson -
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Member ExclusiveMedia Briefing: Publishers’ programmatic ad businesses have rebounded to pre-pandemic levels
July 22, 2021 | By Tim Peterson