The Programmatic Publisher

The Programmatic Publisher

The automation of buying media has created significant challenges and opportunities in the publishing landscape.

The Programmatic Publisher

‘Table stakes’: Why publishers’ first-party data has become prerequisite to programmatic ad sales

by Tim Peterson
The Programmatic Publisher

‘A common set of interests between publishers and privacy nerds’: Why publishers are backing the sequel to ‘Do Not Track’

by Lara O'Reilly
The Programmatic Publisher

‘Not a lot of experimenting going on’: Ad buyers cut back on ad format experimentation

by Max Willens
Sponsored

The evolution of shoppable content lies in social media streams

Sponsored by Tipser
The Programmatic Publisher

‘Total whack a mole’: Rogue political ads create mounting brand safety problems for publishers

by Max Willens
Going Global

‘We’re about hiring journalists’: Insider Inc. launches third global news hub in Singapore

by Lucinda Southern
The Programmatic Publisher

Why the Taboola-Outbrain deal fell apart and what it means for publishers

by Lara O'Reilly
The Programmatic Publisher

‘Supercharging contextual’: Publishers eye potential for contextual ad revenue growth

by Lucinda Southern
Coronavirus Fallout

‘A healthy rebound’: Programmatic rally continues for publishers

by Max Willens
The Programmatic Publisher

‘Speeding up market consolidation’: Apple’s privacy changes expected to spark wave of gaming and ad tech M&A

by Lara O'Reilly
The Programmatic Publisher

‘Turns into the Super Bowl’: Media companies prepare for political ad dollars to roll in

by Tim Peterson
Coronavirus Fallout

‘The sky hasn’t fallen’: Publishers’ programmatic revenues vault back up in June and July

by Max Willens
Member Exclusive

‘Contextual on steroids’: How Insider is tracking and scaling audience behavior using first-party data

by Kayleigh Barber
The Programmatic Publisher

Publishers are wary of the latest attempt to standardize GDPR compliance

by Lucinda Southern
The Programmatic Publisher

‘Blockers are an industry stopper’: CNN sharpens its contextual tool for the brand safety fight

by Lucinda Southern

Page 1 of 24
1
2
3
...
24
>