The Programmatic Publisher

The Programmatic Publisher

The automation of buying media has created significant challenges and opportunities in the publishing landscape.

The Programmatic Publisher

Publishers see a surge of coronavirus scam ads

by Lucinda Southern
The Programmatic Publisher

Fewer advertisers means more bad ads from ad exchanges

by Lucinda Southern
The Programmatic Publisher

Publishers pull ad inventory from programmatic markets to protect ad prices

by Tim Peterson
Sponsored

Video advertisers are turning to format innovation to push beyond interruptive experiences

Sponsored by GumGum
The Programmatic Publisher

Publishers guard against ad tech vendors failing

by Lucinda Southern
Coronavirus Fallout

UK newspaper group Reach finds ads perform better on coronavirus content

by Lucinda Southern
The Programmatic Publisher

Publishers use advertising downturn to perform programmatic housekeeping

by Tim Peterson
Coronavirus Fallout

Publishers’ new concern: failing ad tech firms defaults on payments

by Tim Peterson
The Programmatic Publisher

With CEO Brian Lesser gone, advertisers question AT&T’s commitment to Xandr

by Lara O'Reilly
The Programmatic Publisher

Coronavirus climbs up keyword block lists, squeezing news publishers’ programmatic revenues

by Max Willens
The Programmatic Publisher

The industry is looking to first-party data to replace cookies, but the open web may lose out

by Tim Peterson
The Programmatic Marketer

‘A system that is out of alignment’: Online ad industry faces its identity crisis at IAB’s annual meeting

by Tim Peterson
The Programmatic Publisher

‘There’s a lot of posturing’: Microsoft Windows exec on the browser-privacy wars

by Lara O'Reilly
The Programmatic Publisher

Publishers’ CCPA compliance varies with ambiguous definition of ‘sale’

by Tim Peterson
Member Exclusive

‘Tim Cook is more important than the EU’: Browser makers hold more power over the digital ad industry than regulators

by Tim Peterson

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