The Programmatic Publisher

The Programmatic Publisher

The automation of buying media has created significant challenges and opportunities in the publishing landscape.

The Programmatic Publisher

‘A common set of interests between publishers and privacy nerds’: Why publishers are backing the sequel to ‘Do Not Track’

by Lara O'Reilly
The Programmatic Publisher

‘Not a lot of experimenting going on’: Ad buyers cut back on ad format experimentation

by Max Willens
The Programmatic Publisher

‘Total whack a mole’: Rogue political ads create mounting brand safety problems for publishers

by Max Willens
Sponsored

Brands are tapping gameday energy to drive engagement with content on social

Sponsored by Twitter
Going Global

‘We’re about hiring journalists’: Insider Inc. launches third global news hub in Singapore

by Lucinda Southern
The Programmatic Publisher

Why the Taboola-Outbrain deal fell apart and what it means for publishers

by Lara O'Reilly
The Programmatic Publisher

‘Supercharging contextual’: Publishers eye potential for contextual ad revenue growth

by Lucinda Southern
Coronavirus Fallout

‘A healthy rebound’: Programmatic rally continues for publishers

by Max Willens
The Programmatic Publisher

‘Speeding up market consolidation’: Apple’s privacy changes expected to spark wave of gaming and ad tech M&A

by Lara O'Reilly
The Programmatic Publisher

‘Turns into the Super Bowl’: Media companies prepare for political ad dollars to roll in

by Tim Peterson
Coronavirus Fallout

‘The sky hasn’t fallen’: Publishers’ programmatic revenues vault back up in June and July

by Max Willens
Member Exclusive

‘Contextual on steroids’: How Insider is tracking and scaling audience behavior using first-party data

by Kayleigh Barber
The Programmatic Publisher

Publishers are wary of the latest attempt to standardize GDPR compliance

by Lucinda Southern
The Programmatic Publisher

‘Blockers are an industry stopper’: CNN sharpens its contextual tool for the brand safety fight

by Lucinda Southern
The Programmatic Publisher

As publishers clean up automated supply chains, education-title Chegg cut ad resellers and saw no negative impact on revenue

by Lucinda Southern

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