The Programmatic Publisher

The Programmatic Publisher

The automation of buying media has created significant challenges and opportunities in the publishing landscape.

The Programmatic Publisher

How Dennis Publishing’s affiliate business boosts its ads performance

13 hours ago by Lucinda Southern
The Programmatic Publisher

Insider is ramping up its cross-platform video ads

by Lucinda Southern
The Programmatic Marketer

‘It’s the tip of the iceberg’: Sizmek saga spells trouble for ad tech

by Jessica Davies
Sponsored

Report: Why consumers are frustrated with mobile streaming

Sponsored by Penthera
The Programmatic Publisher

‘It will become the engine room’: How ITV is developing audience analytics for OTT services

by Lucinda Southern
The Programmatic Publisher

ITV closes in on deal to build its ad tech

by Seb Joseph
The Programmatic Publisher

Brand safety and viewability tags slow publisher sites

by Jessica Davies
The Programmatic Marketer

WTF is app-ads.txt?

by Tim Peterson
The Programmatic Marketer

WTF is a unified ad auction?

by Jessica Davies
Winners and losers of Google’s move to unified first-price auctions

by Jessica Davies
Publishers fear ad viewability drive has compromised user experience

by Jessica Davies
The Programmatic Publisher

The Washington Post’s Aram Zucker-Scharff: You can’t solve transparency by adding more technology

by Aditi Sangal
The Programmatic Marketer

‘It is a sticking plaster’: Ads.txt is not stamping out fraud

by Jessica Davies
The Programmatic Publisher

Immediate Media claims 135 percent digital ad revenue spike after reducing reliance on third-party cookies

by Jessica Davies
The Programmatic Marketer

Ghost sites, domain spoofing, fake apps: A guide to knowing your ad fraud

by Jessica Davies

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