The Programmatic Publisher

The Programmatic Publisher

The automation of buying media has created significant challenges and opportunities in the publishing landscape.

The Programmatic Publisher

The industry is looking to first-party data to replace cookies, but the open web may lose out

by Tim Peterson
The Programmatic Marketer

‘A system that is out of alignment’: Online ad industry faces its identity crisis at IAB’s annual meeting

by Tim Peterson
The Programmatic Publisher

‘There’s a lot of posturing’: Microsoft Windows exec on the browser-privacy wars

by Lara O'Reilly
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The Programmatic Publisher

Publishers’ CCPA compliance varies with ambiguous definition of ‘sale’

by Tim Peterson
‘Tim Cook is more important than the EU’: Browser makers hold more power over the digital ad industry than regulators

by Tim Peterson
The Programmatic Publisher

A key web standards group will help decide what comes after the third-party cookie

by Lara O'Reilly
The Programmatic Publisher

‘Sequential liability is bullshit’: Publishers press ad tech firms to protect them from programmatic clawbacks

by Tim Peterson
The Programmatic Publisher

The ‘sperm whale’ problem: Keyword brand-safety tools continue to rankle publishers

by Lucinda Southern
The Rundown: With what comes after the cookie unclear, ad tech is left in limbo

by Lara O'Reilly
The Programmatic Publisher

Publishers and marketers are mostly absent from key group deciding what comes after the third-party cookie

by Lara O'Reilly
The Programmatic Publisher

Google plans to kill off third-party cookies in Chrome ‘within 2 years’

by Lara O'Reilly
The Programmatic Publisher

‘It can be a money-printing machine’: The incredible revival of auto-refreshing ads

by Lucinda Southern
The Programmatic Publisher

The paltry price paid for Unruly rattles the consolidating ad tech market

by Lara O'Reilly
The Programmatic Publisher

Rubicon and Telaria merge to create ‘The Trade Desk of the sell-side’

by Lara O'Reilly

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