The Programmatic Publisher

The Programmatic Publisher

The automation of buying media has created significant challenges and opportunities in the publishing landscape.

The Programmatic Publisher

Ads.txt has gained adoption, but 19 percent of advertisers still haven’t heard of it

by Tim Peterson
The Programmatic Publisher

‘Like buying a helmet for walking’: Blockchain fever has spawned a cottage ad tech industry

by Jessica Davies
The Programmatic Marketer

‘An aggressive ask’: Publishers bristle at agencies’ demands for first-party data

by Lucia Moses
Sponsored

Infographic: How does your resume compare to an AI’s?

Sponsored by IBM Watson Marketing
The Programmatic Publisher

‘One unified stream’: The days of separate programmatic ad sales teams are ending

by Tim Peterson
Subscriptions

Agent for change: The FT’s commercial chief Jon Slade is optimistic about publishing’s future

by Jessica Davies
The Programmatic Publisher

Inside BuzzFeed’s pivot to programmatic advertising

by Tim Peterson
The Confessions

‘It’s a lot of chasing shiny objects’: Confessions of an agency exec on AI

by Lucia Moses
The Programmatic Publisher

The New York Times has folded its programmatic sales team into its larger ad sales org

by Tim Peterson
The Programmatic Publisher

Le Monde’s culling of vendors and ad slots doubles video ad CPMs

by Jessica Davies
Publishing in the Platform Era

‘We’re wondering what’s next’: European publishers’ candid thoughts

by Lucinda Southern
The Programmatic Publisher

Le Figaro sees video ad revenue jump 50 percent after shedding ad tech vendors

by Jessica Davies

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