The Programmatic Publisher

The Programmatic Publisher

The automation of buying media has created significant challenges and opportunities in the publishing landscape.

The Programmatic Publisher

‘Turns into the Super Bowl’: Media companies prepare for political ad dollars to roll in

by Tim Peterson
Coronavirus Fallout

‘The sky hasn’t fallen’: Publishers’ programmatic revenues vault back up in June and July

by Max Willens
Member Exclusive

‘Contextual on steroids’: How Insider is tracking and scaling audience behavior using first-party data

by Kayleigh Barber
Sponsored

Seeking revenue stability, publishers are assessing buy-side credit risks

Sponsored by CafeMedia
The Programmatic Publisher

Publishers are wary of the latest attempt to standardize GDPR compliance

by Lucinda Southern
The Programmatic Publisher

‘Blockers are an industry stopper’: CNN sharpens its contextual tool for the brand safety fight

by Lucinda Southern
The Programmatic Publisher

As publishers clean up automated supply chains, education-title Chegg cut ad resellers and saw no negative impact on revenue

by Lucinda Southern
Coronavirus Fallout

Ad refreshing is the publisher ad tactic both ad buyers and readers dislike — and is on the rise in tough times

by Lucinda Southern
Member Exclusive

Bright spot: Meredith sees programmatic ad prices rebound to higher than pre-coronavirus levels

by Kayleigh Barber
The Programmatic Publisher

New Google ‘confirmed clicks’ plan could depress publisher revenue

by Lucinda Southern
The Programmatic Publisher

Publishers see a surge of coronavirus scam ads

by Lucinda Southern
The Programmatic Publisher

Fewer advertisers means more bad ads from ad exchanges

by Lucinda Southern
The Programmatic Publisher

Publishers pull ad inventory from programmatic markets to protect ad prices

by Tim Peterson
The Programmatic Publisher

Publishers guard against ad tech vendors failing

by Lucinda Southern
Coronavirus Fallout

UK newspaper group Reach finds ads perform better on coronavirus content

by Lucinda Southern

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