The Programmatic Publisher

The Programmatic Publisher

The automation of buying media has created significant challenges and opportunities in the publishing landscape.

Member Exclusive

Quartz redesigns to improve speed, time on site

by Max Willens
Member Exclusive

‘Longer is still is the standard’: Six-second ads aren’t taking over pre-roll ad inventory

by Lucinda Southern
The Programmatic Publisher

Bloomberg Media takes a stab at overhauling the display ad

by Lucia Moses
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Defining digital creativity: The opportunities, challenges and creative excellence in online advertising

Sponsored by IAB
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Guardian US test underlines need for advertisers to enforce ads.txt

by Tim Peterson
The Programmatic Publisher

Sources: Defy Media offers to pay publishers 20 percent of the money its ad network owes them

by Tim Peterson
The Programmatic Publisher

AT&T’s AppNexus acquisition may be as much about Comcast as it is about Google

by Tim Peterson
The Programmatic Publisher

Publisher sues Defy Media, claiming it’s owed $300,000

by Tim Peterson
The Programmatic Marketer

Behind the fall of Videology

by Jessica Davies
The Programmatic Publisher

Ads.txt has gained adoption, but 19 percent of advertisers still haven’t heard of it

by Tim Peterson
The Programmatic Publisher

‘Like buying a helmet for walking’: Blockchain fever has spawned a cottage ad tech industry

by Jessica Davies
The Programmatic Marketer

‘An aggressive ask’: Publishers bristle at agencies’ demands for first-party data

by Lucia Moses

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