The Programmatic Publisher

The Programmatic Publisher

The automation of buying media has created significant challenges and opportunities in the publishing landscape.

The Programmatic Marketer

Hulu turns on private marketplace as ad buyers see a recent abundance of supply

by Tim Peterson
The Programmatic Publisher

The winners and losers of header bidding

by Jessica Davies
The Programmatic Publisher

Insider’s Jana Meron: Ads.txt help track money in the supply chain better

by Aditi Sangal
Sponsored

Seen & unseen: How marketers use computer vision

Sponsored by GumGum
The Programmatic Publisher

As programmatic ad revenue grows, publishers adapt sales team structures

by Tim Peterson
The Washington Post scrapped many programmatic tools to comply with GDPR

by Tim Peterson
The Programmatic Publisher

‘We almost need someone to get in trouble over GDPR’: Overheard at Digiday’s Programmatic Media Summit

by Digiday Editors
Duopoly

Top UK publishers have a new alliance to compete with the duopoly

by Jessica Davies
The Programmatic Publisher

Tinder preps programmatic ad partnership with Google

by Seb Joseph
The Programmatic Publisher

‘We’re trying to figure out the unknown’: GiveMeSport runs exchange audit with advertising partners

by Jessica Davies
Subscriptions

‘The quality of vendor data is shocking’: Overheard at Digiday Publishing Summit Europe

by Digiday Editors
‘Too many players, not enough choice’: What’s driving ad tech consolidation

by Jessica Davies
Subscriptions

How The Washington Post’s User Lab balances advertiser and subscriber demands

by Lucia Moses
The Programmatic Publisher

How ITV is pushing into addressable TV advertising

by Lucinda Southern
Flatter and fairer: Marketers and publishers hack away at ad tech fees

by Tim Peterson

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