The Programmatic Publisher

The Programmatic Publisher

The automation of buying media has created significant challenges and opportunities in the publishing landscape.

Member Exclusive

Media Briefing: Publishers’ programmatic ad businesses have rebounded to pre-pandemic levels

by Tim Peterson
The Programmatic Publisher

‘They will need to use multiple routes’: Shifts appear in the publisher-SSP union, as alternative identifiers proliferate

by Seb Joseph
The Programmatic Publisher

‘Jobs coming out of my ears’: Blistering job market in ad tech squeezes publishers

by Max Willens
Sponsored

Data-driven solutions: Charting a better way forward for brands and publishers

by LiveRamp
The Programmatic Publisher

‘The backplane for advertising’: Amazon plots big step up for APS

by Max Willens
Life Beyond the Cookie

‘As good a chance as anybody’: Verizon Media looks to build on its DSP hot streak

by Max Willens
The Programmatic Publisher

Publisher ad alliances get a new look as cookie changes loom

by Max Willens
The Programmatic Publisher

‘Still a viable proposition’: PubMatic CEO on plans to grow beyond a commoditized market

by Seb Joseph
The Programmatic Publisher

WTF is trust.txt?

by Max Willens
The Programmatic Publisher

After 18 months in the oven, Forbes’s first party data play hits the market

by Max Willens
The Programmatic Publisher

With Forte, Vox Media looks to drive a majority of display revenue with its first party data

by Max Willens
The Programmatic Publisher

Publishers worry Taboola’s SPAC funding could make them more dependent on its ad revenue

by Sara Guaglione
The Programmatic Publisher

Why a tweet from California’s AG about a global privacy tool has companies scrambling

by Kate Kaye
The Programmatic Publisher

‘We had to take full ownership of data’: Why Denmark’s biggest news site cut reliance on Google’s tech

by Seb Joseph
The Programmatic Publisher

‘Table stakes’: Why publishers’ first-party data has become prerequisite to programmatic ad sales

by Tim Peterson

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