The Programmatic Publisher

The Programmatic Publisher

The automation of buying media has created significant challenges and opportunities in the publishing landscape.

The ‘sperm whale’ problem: Keyword brand-safety tools continue to rankle publishers

by Lucinda Southern
The Rundown: With what comes after the cookie unclear, ad tech is left in limbo

by Lara O'Reilly
The Programmatic Publisher

Publishers and marketers are mostly absent from key group deciding what comes after the third-party cookie

by Lara O'Reilly
Sponsored

The new OTT imperative

Sponsored by Brightcove
The Programmatic Publisher

Google plans to kill off third-party cookies in Chrome ‘within 2 years’

by Lara O'Reilly
The Programmatic Publisher

‘It can be a money-printing machine’: The incredible revival of auto-refreshing ads

by Lucinda Southern
The Programmatic Publisher

The paltry price paid for Unruly rattles the consolidating ad tech market

by Lara O'Reilly
The Programmatic Publisher

Rubicon and Telaria merge to create ‘The Trade Desk of the sell-side’

by Lara O'Reilly
The Programmatic Publisher

‘A silent assassin’: Brand safety tags slow publisher sites

by Lucinda Southern
The Programmatic Publisher

Smart Adserver acquires LiquidM

by Lara O'Reilly
The Programmatic Publisher

As brand-safety strategies get smarter, whitelists remain a headache for publishers

by Lucinda Southern
The Programmatic Publisher

Keyword block lists still cause headaches for publishers

by Lucinda Southern
The Programmatic Publisher

The Telegraph is moving beyond clicks to convince marketers its ads work

by Lucinda Southern
Publishing in the Platform Era

Publishers try new tacks to drum up interest in their ad platforms

by Max Willens
The Programmatic Publisher

Impacts of Apple’s latest privacy update thwarting ‘link decoration’

by Lucinda Southern

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