The Programmatic Publisher

The Programmatic Publisher

The automation of buying media has created significant challenges and opportunities in the publishing landscape.

The Programmatic Marketer

Myth buster: Bid shading in first-price auctions is not all it appears

by Jessica Davies
The Amazon Effect

How Amazon is using its DSP to get more high-quality inventory from publishers

by Tim Peterson
The Programmatic Publisher

Channel 4 seeks to expand programmatic ad offering

by Seb Joseph
Sponsored

Video at Cannes: Collaboration, addressability and women leading the way

Sponsored by FreeWheel
The Programmatic Publisher

How female-focused publisher The Stylist Group doubled programmatic ad yields

by Jessica Davies
The Programmatic Publisher

Going beyond its Apple roots, 9to5 sees success in new verticals

by Tom Maxwell
The Programmatic Publisher

With 156% growth in 2018, Vice Media focuses on programmatic guaranteed deals

by Jessica Davies
Autotrader and Discovery explore ways to reduce operational costs of header bidding

by Jessica Davies
The Programmatic Marketer

How Google’s privacy moves will spur changes to ad tech

by Jessica Davies
The Programmatic Publisher

‘It’s an arms race’: Publishers prepare for an anti-tracking-dominant future

by Jessica Davies
The Programmatic Publisher

El Pais owner Prisa Media built a brand-safety tool to reassure news-wary advertisers

by Jessica Davies
The Programmatic Publisher

Inside DAZN’s plan to overhaul its ad business

by Seb Joseph
Anti-fraud measure ads.txt is coming to mobile apps but very slowly

by Tim Peterson
The Programmatic Publisher

How Dennis Publishing’s affiliate business boosts its ads performance

by Lucinda Southern
The Programmatic Publisher

Insider is ramping up its cross-platform video ads

by Lucinda Southern

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