The Programmatic Publisher

The Programmatic Publisher

The automation of buying media has created significant challenges and opportunities in the publishing landscape.

The Programmatic Publisher

As brand-safety strategies get smarter, whitelists remain a headache for publishers

by Lucinda Southern
The Programmatic Publisher

Keyword block lists still cause headaches for publishers

by Lucinda Southern
The Programmatic Publisher

The Telegraph is moving beyond clicks to convince marketers its ads work

by Lucinda Southern
Sponsored

The risks and rewards of the 2020 regulatory landscape

Sponsored by Gravy Analytics
Publishing in the Platform Era

Publishers try new tacks to drum up interest in their ad platforms

by Max Willens
The Programmatic Publisher

Impacts of Apple’s latest privacy update thwarting ‘link decoration’

by Lucinda Southern
The Programmatic Publisher

Mirror parent Reach is getting around news-blocking keyword blacklists

by Jessica Davies
Beyond Ads

Publishers’ affiliate businesses are also at risk from browser changes to limit tracking

by Lucinda Southern
The GDPR Impact

As the third-party cookie crumbles, publishers scramble for alternatives

by Jessica Davies
The Programmatic Publisher

Post-GDPR, The Financial Times sees private deals rise from 5% to 70% of programmatic ad revenue

by Jessica Davies
The Programmatic Publisher

What the Taboola-Outbrain combination means for publishers

by Lara O'Reilly
How Insider Inc is preparing for life after third-party cookies

by Jessica Davies
The Programmatic Publisher

How Burda increased ad revenue by cutting ad clutter

by Jessica Davies
The GDPR Impact

Unintended consequences of the shift from third-party to first-party cookies

by Jessica Davies
The Programmatic Publisher

German publishers wrestle with Firefox’s latest anti-tracking changes

by Jessica Davies

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