The Programmatic Publisher

The Programmatic Publisher

The automation of buying media has created significant challenges and opportunities in the publishing landscape.

The Programmatic Marketer

‘It is a sticking plaster’: Ads.txt is not stamping out fraud

by Jessica Davies
The Programmatic Publisher

The Washington Post’s Aram Zucker-Scharff: You can’t solve transparency by adding more technology

by Aditi Sangal
The Programmatic Publisher

Immediate Media claims 135 percent digital ad revenue spike after reducing reliance on third-party cookies

by Jessica Davies
Sponsored

Trends, predictions and pitfalls: What we can learn from digital payment transparency

Sponsored by OAREX
The Programmatic Marketer

Ghost sites, domain spoofing, fake apps: A guide to knowing your ad fraud

by Jessica Davies
The Programmatic Publisher

Top UK publishers say they’ll move to reduce ads bought through open ad exchanges

by Jessica Davies
The Programmatic Marketer

‘A daily, hourly fight’: Digital ad fraud is worse than ever

by Jessica Davies
Subscriptions

Salon tacks back to subscriptions in an effort to revive revenue

by Max Willens
The Programmatic Publisher

French broadcasters team up to reduce fraud across VOD inventory

by Lucinda Southern
The Programmatic Publisher

Post Scripps acquisition, Discovery has returned to programmatic guaranteed ad sales

by Tim Peterson
The Programmatic Publisher

‘Variable fees’ complicate programmatic transparency push

by Tim Peterson
The Programmatic Marketer

Hulu turns on private marketplace as ad buyers see a recent abundance of supply

by Tim Peterson
The Programmatic Publisher

The winners and losers of header bidding

by Jessica Davies
The Programmatic Publisher

Insider’s Jana Meron: Ads.txt help track money in the supply chain better

by Aditi Sangal
The Programmatic Publisher

As programmatic ad revenue grows, publishers adapt sales team structures

by Tim Peterson

Page 1 of 16
1
2
3
...
16
>