The Programmatic Publisher

The Programmatic Publisher

The automation of buying media has created significant challenges and opportunities in the publishing landscape.

The Programmatic Publisher

‘We’re trying to figure out the unknown’: GiveMeSport runs exchange audit with advertising partners

11 hours ago by Jessica Davies
Subscriptions

‘The quality of vendor data is shocking’: Overheard at Digiday Publishing Summit Europe

11 hours ago by Digiday Editors
Member Exclusive

‘Too many players, not enough choice’: What’s driving ad tech consolidation

by Jessica Davies
Sponsored

4 ways agencies can drive client growth and revenue by using the “human element”

Sponsored by resonate
Subscriptions

How The Washington Post’s User Lab balances advertiser and subscriber demands

by Lucia Moses
The Programmatic Publisher

How ITV is pushing into addressable TV advertising

by Lucinda Southern
Member Exclusive

Flatter and fairer: Marketers and publishers hack away at ad tech fees

by Tim Peterson
The Programmatic Publisher

Business Insider unifies programmatic ad buying across all European editions

by Jessica Davies
The Programmatic Publisher

Programmatic TV ads are coming to Sky next year

by Seb Joseph
Duopoly

Publishers struggle to forecast correctly after Google ad-server snafus

by Jessica Davies
Member Exclusive

How Accuweather is using programmatic sales data to inform direct sales

by Tim Peterson
The Programmatic Marketer

Dmexco briefing: Connected TV is ad tech’s new darling

by Seb Joseph and Jessica Davies

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