The Programmatic Publisher

The Programmatic Publisher

The automation of buying media has created significant challenges and opportunities in the publishing landscape.

The Programmatic Publisher

‘The scale of the problem is enormous’: Apple flexes strong anti-tracking stance

1 hour ago by Lucinda Southern
The Programmatic Publisher

To woo brands, UK publisher alliance Ozone beefs up contextual targeting

by Jessica Davies
Digiday Research: How digital ad-targeting methods are changing in 4 charts

by Jessica Davies
Sponsored

Why the sales “close” is now an obsolete concept

Sponsored by Alexander Group
The Programmatic Publisher

‘Just four dudes’: Inside EasyList, the community-run ad-blocking list disrupting the internet

by Max Willens
The Programmatic Publisher

The slow progress of Portugal’s publisher alliance shows limits of united fronts vs the duopoly

by Lucinda Southern
The Programmatic Publisher

Publishers are using their PMPs to answer advertisers’ efficiency demands

by Tim Peterson
‘We’ve never had to adapt to anything like this’: Ad tech braces for more change

by Jessica Davies
The fallout from Google’s unified-pricing auction changes

by Jessica Davies
The Programmatic Marketer

Myth buster: Bid shading in first-price auctions is not all it appears

by Jessica Davies
The Amazon Effect

How Amazon is using its DSP to get more high-quality inventory from publishers

by Tim Peterson
The Programmatic Publisher

Channel 4 seeks to expand programmatic ad offering

by Seb Joseph
The Programmatic Publisher

How female-focused publisher The Stylist Group doubled programmatic ad yields

by Jessica Davies
The Programmatic Publisher

Going beyond its Apple roots, 9to5 sees success in new verticals

by Tom Maxwell
The Programmatic Publisher

With 156% growth in 2018, Vice Media focuses on programmatic guaranteed deals

by Jessica Davies

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