The Programmatic Publisher

The Programmatic Publisher

The automation of buying media has created significant challenges and opportunities in the publishing landscape.

The Programmatic Publisher

Publisher sues Defy Media, claiming it’s owed $300,000

by Tim Peterson
The Programmatic Marketer

Behind the fall of Videology

by Jessica Davies
The Programmatic Publisher

Ads.txt has gained adoption, but 19 percent of advertisers still haven’t heard of it

by Tim Peterson
Sponsored

4 ways AI radically changed how marketers do their jobs

Sponsored by IBM Watson Marketing
The Programmatic Publisher

‘Like buying a helmet for walking’: Blockchain fever has spawned a cottage ad tech industry

by Jessica Davies
The Programmatic Marketer

‘An aggressive ask’: Publishers bristle at agencies’ demands for first-party data

by Lucia Moses
The Programmatic Publisher

‘One unified stream’: The days of separate programmatic ad sales teams are ending

by Tim Peterson
Subscriptions

Agent for change: The FT’s commercial chief Jon Slade is optimistic about publishing’s future

by Jessica Davies
The Programmatic Publisher

Inside BuzzFeed’s pivot to programmatic advertising

by Tim Peterson
The Confessions

‘It’s a lot of chasing shiny objects’: Confessions of an agency exec on AI

by Lucia Moses
The Programmatic Publisher

The New York Times has folded its programmatic sales team into its larger ad sales org

by Tim Peterson
The Programmatic Publisher

Le Monde’s culling of vendors and ad slots doubles video ad CPMs

by Jessica Davies

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