The Programmatic Publisher

The Programmatic Publisher

The automation of buying media has created significant challenges and opportunities in the publishing landscape.

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The Programmatic Publisher

Salon turns off comments and banks on email newsletters to generate identity connections for targeted ads

by Kate Kaye
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The Programmatic Publisher

‘They will need to use multiple routes’: Shifts appear in the publisher-SSP union, as alternative identifiers proliferate

by Seb Joseph
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Member Exclusive

Media Briefing: Publishers’ programmatic ad businesses have rebounded to pre-pandemic levels

by Tim Peterson
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Sponsored

Why boldness matters for publishers in the post-cookie future

by Engine Media Exchange
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The Programmatic Publisher

‘Jobs coming out of my ears’: Blistering job market in ad tech squeezes publishers

by Max Willens
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The Programmatic Publisher

‘The backplane for advertising’: Amazon plots big step up for APS

by Max Willens
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Life Beyond the Cookie

‘As good a chance as anybody’: Verizon Media looks to build on its DSP hot streak

by Max Willens
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The Programmatic Publisher

Publisher ad alliances get a new look as cookie changes loom

by Max Willens
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The Programmatic Publisher

‘Still a viable proposition’: PubMatic CEO on plans to grow beyond a commoditized market

by Seb Joseph
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The Programmatic Publisher

WTF is trust.txt?

by Max Willens
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The Programmatic Publisher

After 18 months in the oven, Forbes’s first party data play hits the market

by Max Willens
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The Programmatic Publisher

With Forte, Vox Media looks to drive a majority of display revenue with its first party data

by Max Willens
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The Programmatic Publisher

Publishers worry Taboola’s SPAC funding could make them more dependent on its ad revenue

by Sara Guaglione
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The Programmatic Publisher

Why a tweet from California’s AG about a global privacy tool has companies scrambling

by Kate Kaye
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The Programmatic Publisher

‘We had to take full ownership of data’: Why Denmark’s biggest news site cut reliance on Google’s tech

by Seb Joseph

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