The Programmatic Marketer
The advent of programmatic has meant a shift in marketing, with many unanswered questions on how to best organize for automated digital marketing and what this means for transparency.
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‘A single source of truth is key’: Inside Unilever’s plan for blockchain
September 26, 2019 • 4 min read -
Digiday Research: What brands find most difficult to take in-house
September 20, 2019 • 2 min read -
‘They’re slowly starting to kill it’: Ad tech execs brace for Apple to scrap in-app ad tracking
September 17, 2019 • 3 min read -
‘I can’t see how my ads work if I can’t target people’: Confessions of a marketer
September 13, 2019 • 3 min read -
‘There’s a big question mark’: At Dmexco, ad tech braces for the challenges ahead
September 12, 2019 • 5 min read -
Supply-side platforms want to deal with advertisers directly
September 11, 2019 • 5 min read -
Sellers.json, ITP, data clean rooms, bid translation: A guide to ad tech’s big issues
September 11, 2019 • 6 min read -
‘I was mortified’: Ad tech veterans on their worst Dmexco mishaps
September 9, 2019 • 5 min read -
‘Viewability is the starting point’: Asics tests attention metrics for ads
September 9, 2019 • 4 min read -
What to know about Google’s implementation of first-price ad auctions
September 6, 2019 • 5 min read -
‘There are diminishing returns’: ADT sees limits to cost savings from bringing ad buying in-house
August 28, 2019 • 4 min read