Marketing on Platforms
It's a platform world, and we're all just living in it. Brands are grappling with how to create content across Facebook, Snapchat and Instagram -- and whatever new thing comes along next.
-
The Rundown: Google’s Marketing Live announcements signal strategic priorities
May 24, 2022 • 5 min read -
How Microsoft plans to storm adland: ‘Attribution, CTV, in-game ads and potential M&A’
May 18, 2022 • 4 min read -
Google’s latest privacy tool is also a useful feature to bolster ad performance
May 12, 2022 • 3 min read -
‘Our plan is to spend a lot more’: Inside online baby registry Babylist’s TikTok strategy
April 15, 2022 • 4 min read -
Why ‘the currency in Web 3.0 is not crypto, it’s trust’
April 8, 2022 • 6 min read -
‘Shopping reinvented’: L’Oréal eyes impulse sales on TikTok
April 6, 2022 • 5 min read -
Why Hollister is taking a long-term partnership approach to its influencer marketing on TikTok
March 14, 2022 • 3 min read -
Why Serotonin’s CEO believes brands should be taking a ‘Web2.5 approach’
March 1, 2022 • 4 min read -
Inside Reddit’s U.K. advertising growth ambitions
February 28, 2022 • 7 min read