Marketing on Platforms
It's a platform world, and we're all just living in it. Brands are grappling with how to create content across Facebook, Snapchat and Instagram -- and whatever new thing comes along next.
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Hilton looks to new and emerging customers to re-up enthusiasm for travel
August 15, 2022 • 3 min read -
‘Social listening is so important’: Hulu adapts social strategy to follow fans’ interest
August 11, 2022 • 3 min read -
Magna research: The do’s and don’ts of native and repurposed advertising on TikTok
August 10, 2022 • 4 min read -
Inside ESPN’s campaign to get fantasy football players to sign up for its upcoming season
August 8, 2022 • 3 min read -
Experts weigh in on the challenges of marketing TV shows in the crowded streaming space
August 1, 2022 • 3 min read -
After organic success on TikTok, more DTC brands are diversifying their budgets
August 1, 2022 • 4 min read -
Booking.com looks to stand out with Smiley brand as consumers return to travel
July 29, 2022 • 3 min read