Marketing on Platforms
It's a platform world, and we're all just living in it. Brands are grappling with how to create content across Facebook, Snapchat and Instagram -- and whatever new thing comes along next.
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How Shake Shack uses partnership with Hot Ones to drive downloads of the chain’s app
September 21, 2022 • 3 min read -
Why Grey Goose is pouring more marketing dollars into metaverse
September 20, 2022 • 4 min read -
Men’s skincare brand Dr. Squatch finds football fans with CTV, social media
September 15, 2022 • 2 min read -
Why Mailchimp wants to boost brand visibility, sales by targeting marketers on social media
September 13, 2022 • 3 min read -
Marketers look to TikTok’s new video ad offerings ahead of this year’s busy holiday shopping season
September 9, 2022 • 3 min read -
DTC meat brand ButcherBox taps influencers to reach parents through short form videos
September 8, 2022 • 4 min read -
Why PepsiCo took to Instacart with its new campaign just in time for the NFL season
September 7, 2022 • 2 min read -
DTC cookie brand Deux picks social, OOH to reach Gen Z
September 1, 2022 • 4 min read -
Here’s why Paycom partnered with TikTok star Corporate Natalie to bring digital ads to TV
August 31, 2022 • 3 min read -
Listerine touts ‘efficacy and benefits’ to woo new consumers with digital, OOH ads
August 30, 2022 • 3 min read -
How Olaplex is looking to ‘fuel’ its organic growth on TikTok with a paid approach
August 29, 2022 • 3 min read -
As midterm political spending outpaces 2020, streaming and TikTok become the focus
August 26, 2022 • 7 min read