Marketing on Platforms
It's a platform world, and we're all just living in it. Brands are grappling with how to create content across Facebook, Snapchat and Instagram -- and whatever new thing comes along next.
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Here’s why Paycom partnered with TikTok star Corporate Natalie to bring digital ads to TV
August 31, 2022 • 3 min read -
Listerine touts ‘efficacy and benefits’ to woo new consumers with digital, OOH ads
August 30, 2022 • 3 min read -
How Olaplex is looking to ‘fuel’ its organic growth on TikTok with a paid approach
August 29, 2022 • 3 min read -
As midterm political spending outpaces 2020, streaming and TikTok become the focus
August 26, 2022 • 7 min read -
Why DTC chocolate vitamin brand Sourse wants to reach millennials and Gen Z
August 25, 2022 • 3 min read -
Why temporary tattoo brand Inkbox is shifting its marketing focus to TikTok
August 24, 2022 • 3 min read -
Brewers Association campaign touts independent brewers to younger beer drinkers
August 23, 2022 • 3 min read -
DTC women’s health brand looks to build community on Instagram, TikTok
August 18, 2022 • 3 min read -
HelloFresh uses short-form digital video to target home cooks as school year begins
August 17, 2022 • 3 min read -
Hilton looks to new and emerging customers to re-up enthusiasm for travel
August 15, 2022 • 3 min read