Marketing on Platforms
It's a platform world, and we're all just living in it. Brands are grappling with how to create content across Facebook, Snapchat and Instagram -- and whatever new thing comes along next.
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The woman behind making TikTok tick for creative agencies
November 1, 2022 • 5 min read -
Why White Claw used Instagram to promote return of in-person happy hours
November 1, 2022 • 3 min read -
Meta, Google earnings suggest RIP to the platform momentum narrative
October 28, 2022 • 5 min read -
Using NBA stars, Goldfish competes for Gen Z attention on streaming, TikTok and Instagram
October 28, 2022 • 3 min read -
Google Chrome invests in OOH, digital ads to reach Formula 1 Racing fans as the sport grows in popularity
October 27, 2022 • 3 min read -
Amazon places its data clean room at the center of its adland charm offensive
October 26, 2022 • 4 min read -
TikTok’s direct response capabilities don’t resonate with performance marketers — yet
October 26, 2022 • 4 min read -
Prioritizing TikTok, agencies move away from creating content for Instagram, YouTube
October 24, 2022 • 5 min read -
Inside Northwestern Mutual’s TikTok crusade for the attention of younger shoppers
October 21, 2022 • 3 min read -
Shopify goes back to the ’90s with voice of AOL’s ‘You’ve got mail’
October 21, 2022 • 3 min read -
Here is how much TikTok, Meta and other social platforms are paying creators
October 20, 2022 • 4 min read -
Online grocer Misfits Market tailors social media content to evolve with Gen Z, millennials
October 19, 2022 • 4 min read