Content & Commerce
Publishers are looking to drive sales of products as a complement to their advertising and subscription businesses.
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Hearst Magazines Digital Media is launching a 20-person data studio
May 15, 2018 • 2 min read -
Wirecutter is distributing commerce content through other publishers
May 10, 2018 • 2 min read -
Vice buys events company to pitch marketers on experiential events
May 4, 2018 • 2 min read -
‘It’s the right strategy for us now’: Manchester City is merging all its apps into one
May 4, 2018 • 4 min read -
How publishers use their audiences to develop products
April 9, 2018 • 4 min read -
Why Meredith is serving up more shoppable content on its food sites
April 5, 2018 • 3 min read -
How Future music brand Louder is pushing into commerce
April 5, 2018 • 3 min read -
Clique’s Katherine Power on making content and commerce work
April 2, 2018 • 3 min read -
Dugout eyes livestreaming rights after News Corp deal
March 16, 2018 • 4 min read -
How Adidas is using apps to fuel its e-commerce ambitions
March 15, 2018 • 3 min read