Beyond Ads
As display advertising craters, publishers are tasked with seeking out creative new ways to monetize beyond standard advertising.
-
‘Becoming a vertical’: How Complex’s research arm turned into a 7-figure revenue stream
January 27, 2022 • 4 min read -
How The Newsette’s founder earned $40M for the media company in 2021
January 25, 2022 • 3 min read -
Axios schedules its largest in-person event for April (for now)
January 20, 2022 • 4 min read -
How Reuters Events maintains a role for virtual as it returns to in-person events
December 6, 2021 • 3 min read -
‘There is room for challengers’: Team Whistle looks to OTT and CTV to boost its agency business
November 16, 2021 • 3 min read -
Media Briefing: How sportsbooks are placing bigger bets on sports media outlets
October 21, 2021 • 12 min read -
Case Study: How Group Nine has reoriented its ad sales approach
October 12, 2021 • 4 min read -
Hearst launches blimp in the metaverse in a bid to show advertisers virtual co-branded opportunities
October 8, 2021 • 5 min read -
Politico’s branded content studio’s revenue grows as it rolls out quick-turnaround products
October 7, 2021 • 4 min read -
How small, digitally native brands are navigating iOS14 changes across the paid social media landscape
September 8, 2021 • 4 min read -
Media Briefing: Publishers tap blockchain technology for new revenue possibilities, like sponsorship sales
August 26, 2021 • 12 min read