Hear from execs at The New York Times, Thomson Reuters, Trusted Media Brands and many others
YouTube vs. TikTok vs. Instagram: What Gen Z really watches in 2025

Today’s teens and twentysomethings are the future of TV audiences. So it’s always worth keeping current on what’s keeping — or has lost — their attentions.
At this year’s VidCon — the annual Comic-Con for the creator economy — more than a dozen Gen Z attendees weighed in on the video apps they are most and least likely to watch, including which two they’re addicted to, which one was described as “hell on earth” and which is only used for school or by their parents.
More in Future of TV

Future of TV Briefing: 5 reasons CTV’s ROI comes up short for advertisers
This week’s Future of TV Briefing breaks down the biggest obstacles to advertisers reaping returns from their CTV ad investments.

Here’s what media buyers say they need to accelerate ad spend on Netflix
The streamer’s ad business is growing. But roadblocks could prevent it realizing revenue potential.

Future of TV Briefing: Sports throws a curveball in advertisers’ streaming investments
This week’s Future of TV Briefing looks at why advertisers’ sports spending still skews heavily toward traditional TV despite more sports being available to stream.