Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit
YouTube vs. TikTok vs. Instagram: What Gen Z really watches in 2025
Today’s teens and twentysomethings are the future of TV audiences. So it’s always worth keeping current on what’s keeping — or has lost — their attentions.
At this year’s VidCon — the annual Comic-Con for the creator economy — more than a dozen Gen Z attendees weighed in on the video apps they are most and least likely to watch, including which two they’re addicted to, which one was described as “hell on earth” and which is only used for school or by their parents.
More in Future of TV
    Future of TV Briefing: Streaming advertising’s supply-demand imbalance
This week’s Future of TV Briefing looks at a spate of recent studies that illustrate the out-of-whack supply-demand dynamics in the streaming ad market.
    Future of TV Briefing: YouTube’s dynamic brand insertions could unlock the upfront market for creators
This week’s Future of TV Briefing looks at how YouTube’s plan to enable creators to swap out sponsored segments normally baked into their videos may be the most disruptive development in the creator economy in 2026.
    Future of TV Briefing: The ad product OpenAI should introduce in Sora (I’m sorry)
This week’s Future of TV Briefing looks at how OpenAI could create a commercial version of Sora’s Cameos feature that could thread the needle between a sponsored product, affiliate commerce and a revenue-sharing program for creators.