Why longer videos are becoming more commonplace on YouTube

Short-form videos may have surged in popularity over the past several years, but the long-form video format is on the comeback trail.

The number of 20-plus minute-long videos creators around the world are uploading to YouTube each month has increased from 1.3 million in July 2022 to 8.5 million in June 2024, according to data from Tubular Labs.

YouTube’s growing viewership on connected TV screens is likely a major factor at play, but it’s not the only reason creators like Charlotte Dobre and MissDarcei are lengthening their videos. And even short-form video creators such as Alan Chikin Chow, Sheena Melwani and V Spehar are stretching beyond the sub-60-second mark, as covered in the video below.

More in Future of TV

Future of TV Briefing: 6 charts that sum up the state of streaming subscriptions

This week’s Future of TV Briefing looks at how deceleration in streaming subscription growth and steady subscriber churn have coincided with a rise in people subscribing through aggregators.

TV with dollar sign representing balancing multichannel tv advertising to create revenue.

Future of TV Briefing: How the TV, streaming and digital video industry spent its summer (2025 edition)

This week’s Future of TV Briefing recaps a summer during which the future of TV began to bore many more shades of its past.

Future of TV Briefing: The 2025 glossary

This week’s Future of TV Briefing updates the list of the key terms that can cause confusion when talking about the TV, streaming and digital video industry.