Nine passes left to attend the Digiday Publishing Summit
The connected TV ad industry continues to rely on the IP address for tracking viewers and connecting CTV audiences with other devices in the household. However, this type of household-level tracking appears to fall into a legal gray area when it comes to children’s privacy law.
Laws such as the California Consumer Privacy Act consider the IP address to be personal information, so collecting an IP address for a household that is known to be home to a child — and which can in turn be associated with that child — runs the risk of running afoul of privacy regulations. And with more children’s privacy regulations on the way — including a notice by the U.S. Federal Trade Commission of potential changes to the federal Children’s Online Privacy Protection Act — the chances of children’s privacy laws conflicting with CTV tracking practices appear will likely rise.
In the video below, Digiday spoke with experts in privacy law, ad tech, children’s media and CTV to understand why complying with children’s privacy law on CTV can be so complicated.
More in Future of TV
Future of TV Briefing: The 2025 glossary
This week’s Future of TV Briefing updates the list of the key terms that can cause confusion when talking about the TV, streaming and digital video industry.
Future of TV Briefing: WTF is co-viewing measurement?
This week’s Future of TV Briefing looks at what co-viewing measurement is and — more importantly — why it’s so problematic.
Future of TV Briefing: The investment landscape for creator-owned businesses
This week’s Future of TV Briefing features a Q&A with YouTube creator Jonathan Katz-Moses and Slow Ventures’ Billy Parks on the investment market for creators operating standalone businesses.