As OpenAI accelerates its ad ambitions, efforts to establish common measurement standards become more urgent.

WPP is feeling the heat from several directions in courts of law. But will clients actually care, or think of leaving? Possibly not.

The markets have the vaunted apparel brand in last place. But to understand why it’s lagging, and the hurdles in the way of recovery, marketers should ignore hobby horse explanations.

A wave of startups is racing to solve AI ad measurement and attribution as publishers and advertisers experiment with serving ads to agents.

This week’s Future of TV Briefing looks at advertisers’ spending on YouTube Shorts inventory as the platform raises the revenue-sharing threshold for creators.

ComScore and VideoAmp confirm large job cuts, just days after rival Nielsen makes bold M&A move.

After throwing around transformation for the last few years, holdcos are now obsessed with delivering outcomes — but it's not as easy as they make it sound.

Gone are the days when investors got themselves in a tizzy over ad networks, demand-side platforms and supply-side platforms on their own merits.