This week’s Future of TV Briefing looks at a spate of recent studies that highlight the growing predominance of ad-supported streaming and the risk in how brands are managing streaming campaigns.

All the Cannes-related ad tech announcements you’ll need to appear informed.

A sport that moves culture, marketed by people who monitor it.

The World Cup is no longer a guaranteed search traffic bonanza, pushing publishers to rethink SEO and audience strategies.

This week’s Future of TV Briefing looks at how Fox’s acquisition of Roku bolsters the former’s streaming — specifically, programmatic streaming — advertising business.

Plus, the five key questions marketers have to ask about AI platform pitches.

Reading the tea leaves of Coca-Cola’s recent campaigns (and their media spending) reveals its priorities ahead of a huge media and data account review.

The Whalar deal is Accenture running the same play it ran on programmatic — only this time it got there earlier.