Like the Criteo deal before it, the idea is to give advertisers a route into ChatGPT inventory through infrastructure they already use.

Publishers are once again leaning on social platforms, but with a different playbook to offset declining Google traffic.

This week’s Future of TV Briefing looks at the conversations that upfront sellers including Disney, Paramount and Warner Bros. Discovery are looking to have with advertisers regarding incorporating AI agents in ad buys.

The battle over infrastructure, interoperability and operational control is under way.

Data shows big brands keeping campaigns in play for longer. While consistency is gospel among brand strategists, pressure on production and media budgets may be the culprit.

The gap between agentic advertising’s promise and its reality. 

Publishers are meeting Google’s AI search overhaul with resignation rather than resistance, bracing for a zero-click future on the horizon.

Digiday+ Research's fifth annual report analyzes the state of ad-supported streaming and the challenges those companies pose to marketers.