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“It’s about change management’: Sir Martin Sorrell says the billable hour is dying, but getting clients to move in is proving harder
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The Programmatic Publisher
‘The professionalization of fraud’: Agencies are alarmed by ‘Methbot’ scheme
December 21, 2016
Publishing in the Platform Era
Why BuzzFeed, Time Inc. are bringing the holiday gift guide to Facebook Messenger
December 21, 2016
Content & Commerce
Publisher trend inception: Facebook Live meets commerce strategies
December 21, 2016
Member Exclusive
Year in Preview: 2017 will be the year that platforms pay up
December 21, 2016
Beyond Ads
How The Economist is getting more reach for VR content
December 21, 2016
The Programmatic Publisher
Publishers start testing server-based bidding for video ads
December 21, 2016
Publishing in the Platform Era
Why TBS is using Instant Articles to promote its brand
December 20, 2016
Publishing in the Platform Era
In memoriam: The publishers we lost in 2016
December 20, 2016
Publishing in the Platform Era
How Sky Sports doubled its Snapchat Discover viewers
December 20, 2016
Publishing in the Platform Era
The Boston Globe uses Facebook groups to create direct connections with readers
December 20, 2016
Media
‘Storm of lies’: The state of fake news in Europe
December 20, 2016
The Programmatic Marketer
Tech firms use audiovisual signals to target TV ads
December 19, 2016
Modern Newsroom
Day in the Life: BuzzFeed UK’s new special projects editor Louise Ridley
December 19, 2016
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