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GLP-1 draws pharma advertisers to double down on the Super Bowl
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SHAPING WHAT’S NEXT IN MEDIA
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Hearst’s CDS Global makes an identity play with single sign-on solution
January 13, 2021
Brands in Culture
‘So much of culture is influenced by Black and Hispanic people’: How PepsiCo is addressing advertising’s problem with race
January 13, 2021
Future of Work
‘Flying isn’t all that necessary’: Grounded business execs express relief at suspension of non-stop travel
January 12, 2021
Marketing on Platforms
Marketing Briefing: The next weeks ‘will be tense’: Marketers brace for more social unrest
January 12, 2021
Gaming & Esports
How The Washington Post’s Launcher covers gaming and esports inside a mainstream publication
January 12, 2021
Digiday+ Media Buying Briefing
Media Buying Briefing: Four trends that will shape the agency business in 2021
January 11, 2021
Life Beyond the Cookie
‘A challenging point for ID resolution’: Advertisers scramble to plan for the uncertain ‘cookieless future’
January 11, 2021
Media
‘Never smart to let things fall off people’s calendars’: How publishers are selling during a virtual CES
January 11, 2021
Media
One year in, Protocol is starting to move on its global expansion plans
January 11, 2021
Equality and Opportunity
As marketer interest rises, Black media brands are investing in growing community coverage
January 8, 2021
Publishing in the Platform Era
‘A proxy for interests’: How Meredith is using data from political campaigns to inform non-political advertising
January 7, 2021
Media
News publishers expect advertisers to return to news after Trump’s departure
January 7, 2021
The Confessions
‘Marketers talk a good game’: Confessions of a senior agency exec on being paid fairly
January 6, 2021
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