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Media Buying
Advertising around Politics
As political ad spend faucet opens, CTV media stands to be a major winner
August 15, 2024
Generative AI
A study on AI motivates PHD to create generative publishing platform to guide Omnicom clients
August 15, 2024
The Programmatic Marketer
Criteo is holding M&A discussions with Skai to bolster its retail media play
August 14, 2024
Marketing on Platforms
TikTok, Snap offer influencer agencies access to data and creators to gain competitive advantage
August 12, 2024
Member Exclusive
Media Buying Briefing: What the holding companies’ H1 results indicate for the rest of 2024
August 12, 2024
Generative AI
Digitas’ media chief Megan Jones on adapting to the speed of AI and social trends
August 9, 2024
Life Beyond the Cookie
Amid uncertainties, Silicon Alley’s leading lights collectively shrug at Google’s cookie news on earnings calls
August 9, 2024
Brand Safety
AI Briefing: What transparency could look like for AI-powered brand safety tech
August 9, 2024
Brand Safety
New Adalytics report raises new questions about use of AI systems for brand safety
August 7, 2024
Member Exclusive
Media Buying Briefing: How agencies navigate clients scaling back DEI, sustainability efforts
August 5, 2024
Generative AI
AI Briefing: Here’s how AI is showing up during this earnings cycle
August 5, 2024
Evolving Agencies
How JumpCrew sells B2B companies on its concept of growth as a service
July 31, 2024
Generative AI
Why AR and VR are not going away, as AI advances personalization, measurement
July 31, 2024
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