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Media Buying
The Creator Economy
How one company hopes to expand creators’ presence in TV ads as CTV engagement grows
October 22, 2024
Member Exclusive
Media Buying Briefing: Overheard at the Media Buying Summit
October 21, 2024
Digiday Media Buying Summit
Agencies take diversity efforts beyond the numbers
October 18, 2024
Digiday Media Buying Summit
AI Briefing: Media Buying Summit highlights judicious adoption of AI ad tools
October 18, 2024
Future of Work
AI revolution creates demand for hot new job: AI librarian
October 17, 2024
Digiday Media Buying Summit
Agency execs balance automation and strategy with new ad formats
October 17, 2024
The Programmatic Publisher
Overheard at Prebid Summit: Addressability problem ‘really needs to be considered carefully’
October 16, 2024
Digiday Media Buying Summit
Day one of the Media Buying Summit hits on integration, CMO-whispering and political advertising
October 16, 2024
Member Exclusive
Media Buying Briefing: How incrementality testing helps tackle cookie, attribution challenges
October 14, 2024
Advertising around Politics
Political ad spending piles up in key states less than a month until Election Day
October 14, 2024
Digiday @ Advertising Week
Advertising Week Briefing: Some worry the DOJ is ‘fighting yesterday’s war’ in ad tech antitrust case
October 10, 2024
Strategizing for the Future
How independent agencies go on the offensive to find new growth opportunities
October 9, 2024
Digiday+ Research
Digiday+ Research digest: Growth ahead, investments in digital and other takeaways from our Media Agency Report
October 9, 2024
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