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‘The most controversial rebrand of the year’: Understanding the tightrope that legacy brands like Jaguar walk during a rebrand
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Media Buying
Digiday @ Advertising Week
Omnicom Media Group helps to push for ad-auction clarity and standards with broad industry cooperation
October 7, 2024
Evolving Agencies
Wpromote expands its offerings to full service, dubbing it ‘brandformance’
October 4, 2024
Generative AI
AI Briefing: Pinterest, Microsoft and Google bring new generative ad features for social and search
October 4, 2024
Marketing on Platforms
Omnicom Media Group strikes partnership with Snap for creator collaboration
October 3, 2024
The Creator Economy
Plus Company agencies combine forces on a new influencer marketing model
October 3, 2024
Going Global
In the wake of Unilever’s media agency assignments, whatever happened to streamlining?
October 2, 2024
Evolving Agencies
Dutch agencies HyperSolid and Superheroes look to make an impact on U.S. shores
October 1, 2024
Member Exclusive
Media Buying Briefing: Influencer agencies expand into talent management to reach more creators
September 30, 2024
Going Global
Billups expands its operations in APAC with a new regional CEO
September 25, 2024
Member Exclusive
Media Buying Briefing: Who controls the balance of power between retail media and media agencies?
September 23, 2024
Strategizing for the Future
Journey Further’s Will Anderson starts growth consultancy to work alongside agencies
September 23, 2024
Digiday @ DMEXCO
DMEXCO Briefing: Ad tech leaders argue for a balanced approach to ‘Founder Mode’ concept
September 20, 2024
Modern Retail
Publicis buys Mars United Commerce to solidify its prowess in connected commerce
September 19, 2024
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