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Media Buying
The Creator Economy
Monks’ head of social sees this as the biggest challenge for marketers in the creator economy
November 20, 2024
The Creator Economy
How influencer shops and agencies are adding content studios to boost production speed, revenue
November 18, 2024
Generative AI
AI Briefing: Index Exchange and Cognitiv integrate to use generative AI for programmatic curation
November 18, 2024
Member Exclusive
Media Buying Briefing: A tale of two reports (on media agencies)
November 18, 2024
Audio Anywhere
Media buyers say programmatic spend on Spotify is increasing as platform builds its own SSP
November 14, 2024
Life Beyond the Cookie
Google is getting ready to unveil how Chrome’s cookie opt-in model will work, sources say
November 14, 2024
The Creator Economy
Influencer spending increases in Q4 after election blackout as brands integrate channels, commerce
November 13, 2024
Generative AI
AI Briefing: How Google and DOJ’s latest antitrust arguments address AI
November 11, 2024
Member Exclusive
Media Buying Briefing: How generative AI is being applied in big and small settings
November 11, 2024
Agency Culture
One media agency gets vocal against principal media — and hopes others will too
November 7, 2024
Advertising around Politics
How AI shaped the 2024 election: From ad strategy to voter sentiment analysis
November 5, 2024
Advertising around Politics
Presidential ads mark a divide as both candidates spend big in battleground states
November 5, 2024
The Programmatic Publisher
Google is getting in on the latest ad tech craze: curation
November 5, 2024
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