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Agencies have mixed feelings about using AI tools for product placements and influencer marketing
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Marketing
Business of TV
Ahead of its January launch, brands line up to get involved with new ESPN golf league TGL
December 2, 2024
Gaming & Esports
Buoyed by Roblox’s rise, agency holdcos express confidence in gaming for 2025
December 2, 2024
The Creator Economy
Creator agencies have embraced AI, but is the tech changing marketers’ minds?
December 2, 2024
Gaming & Esports
Roblox’s Shopify integration has entered a closed beta test, highlighting the platform’s e-commerce opportunity
December 2, 2024
Marketing on Platforms
Bluesky’s user surge spurs brand scrutiny — just in case it becomes ad-ready
November 29, 2024
Brands in Culture
DEI in the balance: What Walmart’s rollback could signal for corporate America
November 29, 2024
The Confessions
Confessions of an agency founder and chief creative officer on AI’s threat to junior creatives
November 29, 2024
Business of TV
Marketers are keeping a close eye on Amazon’s shoppable Prime ads this Thanksgiving
November 27, 2024
The Confessions
‘You don’t want to be discounting so much’: Confessions of a media buyer on the challenges of an extended Black Friday Cyber Monday
November 27, 2024
Google on Trial
Google uses search remedies trial to subpoena OpenAI, Perplexity and Microsoft over their generative AI efforts
November 27, 2024
Member Exclusive
Digiday+ Research: For startup CPG brands, in-person brand activations bring much-needed exposure
November 26, 2024
Member Exclusive
Marketing Briefing: How co-branding became ‘a key piece’ of how marketers plan their year
November 26, 2024
The Creator Economy
TikTok quietly tests product links in posts as it looks to boost its reputation for shopping
November 25, 2024
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