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Marketing
Managing Through Crisis
Ad execs are now working as Trump tariff policy translators for advertisers
April 9, 2025
Brands in Culture
Maybe this time, they’ll get lucky: Why marketers believe in mascots again
April 8, 2025
Member Exclusive
Marketing Briefing: Marketers expect budgets to be cut this quarter as tariff consequences set in
April 8, 2025
Marketing on Platforms
How Substack is redefining trust and safety by creating a new division of ‘standards’
April 7, 2025
The Confessions
‘People get too stuck on their job title’: Confessions of an agency-based creator on challenges of the creator economy
April 7, 2025
The Programmatic Marketer
After the €150 million fine, Apple’s ATT faces its hardest questions yet
April 4, 2025
The Creator Economy
With TikTok deadline, agencies are ‘staying the course’ but prepared to respond this weekend
April 4, 2025
Life Beyond the Cookie
More brands are blending deterministic and probabilistic data for hybrid targeting approaches
April 3, 2025
Retail Revolution
The Home Depot adds another acronym — ‘ROMO’ — in next phase of negotiating retail media network measurement
April 3, 2025
Brands in Culture
‘It’s become a personality brand now’: Why Tesla’s brand perception is in a tricky spot as sales slump
April 3, 2025
The Creator Economy
Why marketers shouldn’t follow Unilever’s plans to work with ’20 times’ more influencers just yet
April 2, 2025
Marketing on Platforms
Despite the uncertainty, some advertisers like Coca-Cola and Comcast have increased their TikTok spend this year
April 2, 2025
The Creator Economy
WFA sees 54% of multinational brands boosting influencer spending — with more relying on agencies to find creators
April 2, 2025
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