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Will Threads be the link between marketers and the fediverse?
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Marketing on Platforms
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Digiday+ Research: Marketers’ 2023 holiday marketing and commerce strategies — unpacked
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Research Briefing: TikTok’s and Instagram’s importance to marketers jumps during the holidays
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Brand Safety
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Gaming & Esports
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Brands in Culture
To appeal to Gen Z, Coca-Cola took over the Sphere and ‘co-created’ a futuristic flavor with AI
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Life Beyond the Cookie
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Marketing on Platforms
Snap’s new president of Americas and global partnerships talks returning to revenue growth after a rocky 2023
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Gaming & Esports
Why a martech company is launching an all-in-one tool to simplify, measure the gaming advertising landscape
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Brands in Culture
Why Whirlpool is tapping influencers to boost awareness of its in-school laundry program
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Marketing Briefing: ‘Flat is the new up’: Why 2023 hasn’t been the easiest year for agencies
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Marketing on Platforms
Thrive Market’s CMO Amina Pasha credits marketing on TikTok for membership surge
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