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Marketing
Brands in Culture
Why marketers like Procter & Gamble’s Marc Pritchard see getting back to basics as a path to growth
October 24, 2024
Gaming & Esports
How Siren Blasters’ creator campaign shows the strengths and weaknesses of influencer marketing
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Marketing on Platforms
Tensions rise as WFA grapples with Musk’s lawsuit, splitting members
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Generative AI
Mondelēz takes AI in-house to try and curb marketing costs
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Member Exclusive
Digiday+ Research: Brands tweak channels, pricing strategies ahead of 2024 holiday shopping season
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Member Exclusive
Marketing Briefing: Saturation and cost concerns push brands to concentrate influencer spend on fewer creators
October 22, 2024
Marketing on Platforms
How the Biden-Harris administration revitalized the White House’s digital strategy
October 21, 2024
Marketing on Platforms
Maybelline is leveraging Pinterest to reach Gen Z makeup fans
October 21, 2024
Retail Revolution
‘Are you spending my money wisely?’: Marketers get creative to address RMN transparency questions
October 21, 2024
Generative AI
How Walmart is evolving its data analytics platform to reflect an AI-driven focus
October 18, 2024
Beyond Ads
Airbnb doubles down on brand over performance for campaign to draw more hosts
October 18, 2024
Marketing in Sports
As breakthrough WNBA season nears close, entry of brands new to basketball could be lasting legacy
October 16, 2024
Experimental Channels
Marketers are not won over by new AI-powered search tools
October 16, 2024
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