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As creators increasingly move into Hollywood, deal terms can put their IP at risk
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Marketing
Retail Revolution
For retailers, Amazon is a true frenemy
June 7, 2017
The Programmatic Marketer
Viewability standards have a gaping hole: mobile apps
June 6, 2017
Glossy
Confessions of an influencer marketing exec: ‘Micro-influencers are the biggest scam’
June 6, 2017
Marketing
How plant-protein brand Vega uses Instagram for customer service
June 6, 2017
Marketing
MediaCom’s Josh Krichefski: ‘Always be prepared’
June 6, 2017
Marketing
A marketer’s guide to the looming EU Global Data Protection Regulation
June 6, 2017
Marketing
Bankers, legacy structures and relevancy: The industry on what’s stopping banks from innovating
June 6, 2017
The Creator Economy
What influencer marketing really costs
June 5, 2017
Agency Culture
‘I was terribly annoyed’: How Zenith’s Tom Goodwin became a LinkedIn superstar
June 5, 2017
Glossy
What online fashion brands can learn from Amazon’s stores
June 5, 2017
Marketing
Inside SAP’s New York innovation community center
June 5, 2017
The Programmatic Marketer
How Bayer cut its video ad rates 70 percent by bringing its DMP in-house
June 5, 2017
Marketing on Platforms
British party leaders flock to Snapchat to drum up youth vote ahead of election
June 2, 2017
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