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Mascot embrace, celeb overload and metatextual advertising: Trends dominating this year’s Super Bowl ads
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Marketing
Retail Revolution
How Natori used AI to sell more sports bras
April 20, 2018
Member Exclusive
The Rundown: The decline and fall of the agency model
April 19, 2018
Marketing on Platforms
‘It’s certainly never going to end’: How Chase polices brand safety on YouTube
April 19, 2018
Marketing
Leo Burnett’s Mark Tutssel on applying lessons from sports to advertising
April 19, 2018
The Creator Economy
How Juicy Couture and sister brands are automating their in-house influencer campaigns
April 19, 2018
Marketing
Banks are (finally) improving the customer experience for small businesses
April 19, 2018
Marketing on Platforms
TED finds a new broadcast channel in Facebook Watch
April 18, 2018
Agency Culture
Martin Sorrell’s departure marks the beginning of the end of the holding company era
April 17, 2018
Glossy
Alibaba’s Tmall woos luxury brands to sell to its invite-only loyalty club for big spenders
April 17, 2018
Marketing on Platforms
Sorrell’s exit from WPP leaves a void in the fight against the duopoly
April 16, 2018
The Programmatic Marketer
Marketers see AI coming, but not as quickly as some would think
April 16, 2018
The Creator Economy
A year after #NuggsforCarter, brands try to re-create the viral magic
April 16, 2018
Marketing
How US banks are preparing for the GDPR
April 16, 2018
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