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Marketing
Marketing
Brands are hiring IP watchdogs to help them manage Amazon’s vast gray market
May 31, 2019
Member Exclusive
Pitch deck: Target is courting advertisers with first-party data
May 31, 2019
The Programmatic Marketer
Bayer saved at least $10 million after taking programmatic in-house
May 31, 2019
Marketing
Why Dollar General is bringing more logistics capabilities in-house
May 31, 2019
Marketing
‘There was almost a bit of arrogance’: Why Topshop failed in the US
May 30, 2019
Brands in Culture
Patron and Grey Goose CMO Lee Applbaum: We’re fighting for our share in the luxury category
May 30, 2019
The Programmatic Marketer
‘Too many unknowns’: Programmatic marketers sound off on transparency, in-housing challenges
May 30, 2019
Retail Revolution
How Walmart is building out its tech team to take on Amazon
May 30, 2019
Marketing
Amazon will send small vendors to its third-party marketplace, marking a shift in strategy
May 29, 2019
Marketing on Platforms
Grocery media: Agencies are spending more CPG ad dollars on online grocers
May 29, 2019
The Creator Economy
Ad industry launches coalition in attempt to bring standardization to influencer pricing
May 29, 2019
Retail Revolution
VC Henry McNamara: ‘The term direct-to-consumer is outdated’
May 28, 2019
Retail Revolution
How Home Depot and Lowe’s are modernizing their B2B businesses
May 28, 2019
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