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“It’s about change management’: Sir Martin Sorrell says the billable hour is dying, but getting clients to move in is proving harder
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DTC brands are rethinking their ‘never-go-on-sale’ rule
September 11, 2020
Future of Work
‘Significant shift’: With a new national TV spot, Zocdoc is changing its advertising strategy to be more offline
September 10, 2020
Member Exclusive
‘We have the capability’: How the coronavirus crisis has accelerated advertising’s shift to agility
September 7, 2020
Future of Work
‘Safe and healthy’: As in person meetings resume, business execs are having the coronavirus ‘talk’
September 4, 2020
Member Exclusive
After record sales, DTC startups are focusing on retention
September 4, 2020
Marketing
‘Seemingly nonstop’: Constant requests to replan and retool campaigns is getting to media buyers
September 2, 2020
Brands in Culture
‘We have to be open to failure’: Why Ocean Spray launched a brand incubator for the DTC era
September 1, 2020
Member Exclusive
‘We really don’t know’: How the continued uncertainty is shaking up the usual fall ad marketplace
August 31, 2020
Marketing on Platforms
‘A different language’: Why venturing into meme-based marketing can be risky for brands
August 28, 2020
Evolving Agencies
‘Necessary to attract talent’: How agencies are managing employees’ requests to move to different states
August 26, 2020
The Confessions
‘The dollar amount isn’t worth the mental toll’: Confessions of a media buyer on the pressure to keep performance up amid the pandemic
August 25, 2020
Marketing on Platforms
Microsoft’s hands-off handling of LinkedIn offers model for potential TikTok acquisition
August 24, 2020
Member Exclusive
‘Power dynamics’: Why the return to offices is more nuanced than it seems for agencies and their employees
August 24, 2020
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