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Marketing
The Creator Economy
Shopping app LTK beefs up consumer app with focus on videos as social algorithms keep changing
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Marketing Briefing: Why marketers should pay attention to SXSW’s embrace of creators
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Why big brands are turning agency reviews into quiet affairs
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Google on Trial
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Marketing on Platforms
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Digiday @ SXSW
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Generative AI
AI Briefing: The battle for AI search bars is becoming more conversational
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The Creator Economy
Brands hire Gen X and boomer influencers as the ‘power of the silver influencer’ rises
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The Creator Economy
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The Programmatic Marketer
Marketers rethink cheap programmatic as ad waste mounts
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Digiday @ SXSW
As SXSW kicks off, marketers embrace it as an ‘accessible’ conference for content, connection
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Digiday+ Research: TikTok usage and spend fall as U.S. ban looms
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Marketing on Platforms
Why one exec thinks 2025 could be Pinterest’s most pivotal year yet
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