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Marketing
Google on Trial
Meet Judge Leonie M. Brinkema, who’s overseeing Google’s second antitrust case
September 9, 2024
Gaming & Esports
Why most — but not all — Esports World Cup stakeholders consider the event a success
September 9, 2024
Brands in Culture
Studios embrace ‘creator and meme culture’ as movies like Twisters, Beetlejuice Beetlejuice memeify marketing
September 6, 2024
Gaming & Esports
Why the US Open is building a tennis metaverse inside Roblox
September 6, 2024
The Programmatic Marketer
The rundown: Why a landmark antitrust trial on Google’s ad tech business could reshape the industry
September 6, 2024
Generative AI
Social media platforms fuel AI ad rush with new creative tools
September 5, 2024
Future of Work
Employers that downsized office space say they now need to expand with hybrid work
September 5, 2024
Business of TV
Applebee’s joins advertisers hoping a post-Taylor Swift NFL can convert viewers into buyers
September 5, 2024
Gaming & Esports
Why Riot Games is leaning into DEI as other brands pull away
September 4, 2024
Brands in Culture
How Ben & Jerry’s has found the balance between activism and advertising
September 4, 2024
Navigating Economic Instability
The cases for and against the CMO role
September 3, 2024
Member Exclusive
CMO Strategies: eBay, Hyundai, Duolingo and other advertisers share key tactics for marketing channels
September 3, 2024
Retail Revolution
Why Sam’s Club’s ad platform is banking on member data to attract advertisers
September 3, 2024
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