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As Trump returns to the White House, media buyers clamp down on brand safety
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Special Projects
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Marketing
Marketing on Platforms
‘Still don’t have an answer’: For some media buyers, unresponsive Facebook ad reps are causing frustration
April 16, 2021
The Confessions
‘I felt like I was pushed into being a stay-at-home mom’: Confessions of a former ad exec on being fired after becoming a mother
April 15, 2021
The Creator Economy
To get the attention of millennials and Gen Z, Ace Hardware is turning to influencers
April 15, 2021
Marketing
‘The world of either is behind us’: Marketers predict the future of events will be a hybrid of online, in-person
April 14, 2021
Member Exclusive
Marketing Briefing: With Cannes Lions once again virtual, the ‘networking and dealmaking is likely the biggest casualty’
April 13, 2021
Marketing
Cheat Sheet: Pinterest’s new rules hold creators accountable for posting brand-safe content
April 12, 2021
Marketing on Platforms
This Gen Z agency ‘eliminates the learning curve’ to connect brands with its generation
April 9, 2021
Brands in Culture
‘Seeing the shift’: As theaters open up, studios are starting to promote theatrical movie marketing again
April 9, 2021
Future of Work
Job opportunities flourish as companies spring into growth mode
April 8, 2021
Brands in Culture
‘Throwing spaghetti against the wall’: Why marketers are expanding experimental budget testing
April 8, 2021
The Confessions
‘There’s no stopping work’: Confessions of an agency exec on lack of boundaries, time off amid the pandemic
April 8, 2021
Life Beyond the Cookie
Data buyer beware: agencies are starting to ditch complacent providers
April 7, 2021
Audio Anywhere
No major plays yet: Why Clubhouse has yet to become part of the brand social playbook
April 7, 2021
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