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Marketing
Marketing on Platforms
Why KFC worked with Google to create a marketing strategy for its app
July 27, 2022
Marketing on Platforms
‘This isn’t a theoretical construct’: Brainlabs, Fanbytes CEOs on why influencer marketing can power global expansion
July 27, 2022
Digiday Podcast: The Return
‘The people doing the work suffered’: The Return Podcast, episode 1
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Gaming & Esports
How Chipotle is using crypto and gaming as gateways to loyalty
July 27, 2022
Managing Through Crisis
Alternative attitudes towards M&A prevail as investors cool on the commoditized middle
July 26, 2022
Gaming & Esports
‘I’ve seen this play out in a bit of a different flavor’: Why an Activision Blizzard exec wanted to write the playbook on gaming marketing
July 26, 2022
Member Exclusive
Marketing Briefing: Flexibility, contingency plans are ‘biggest ask from clients’ amid economic uncertainty
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The Programmatic Marketer
The Rundown: Singtel offloads Amobee to Tremor
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Equality and Opportunity
‘Massive need’: Inside a new venture to attract ad dollars to diverse-owned media companies
July 25, 2022
The Programmatic Marketer
Caught between resignation and resistance, ad industry grapples with the prevalence of ‘made-for-advertising’ sites
July 25, 2022
Gaming & Esports
Talent management firm Dulcedo prioritizes relationships with mid-sized esports orgs
July 25, 2022
Gaming & Esports
How FaZe Clan’s SPAC merger shows the challenges of public ownership in esports
July 22, 2022
Privacy
A national data privacy bill is gaining traction, but not everyone is yet on board
July 22, 2022
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