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Marketing
Strategizing for the Future
Inside one prediction for how marketers’ strategies could be reshaped next year
September 14, 2022
Privacy
The Rundown: Twitter’s whistleblower highlights concerns with Chinese ad revenue, security concerns in Senate hearing
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Member Exclusive
Marketing Briefing: Ahead of economic downturn, marketers look to OOH as advertising safe bet
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Brands in Culture
Why Mailchimp wants to boost brand visibility, sales by targeting marketers on social media
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Gaming & Esports
Roblox rolls out new ad tools amid concerns around how companies market to children — the core users on the platform
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The Creator Economy
As ad budgets are slashed in the absence of cash, marketers are ‘bartering’ influencers
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Strategizing for the Future
How CMO of 90-year-old fast food chain Krystal is pushing to expand brand relevance
September 12, 2022
Brands in Culture
Brands’ reactions to Queen’s death call into question the authenticity of their messages
September 9, 2022
Marketing on Platforms
Marketers look to TikTok’s new video ad offerings ahead of this year’s busy holiday shopping season
September 9, 2022
Gaming & Esports
As the industry matures in a downturn, CFOs are becoming the MVPs of esports C-suites
September 9, 2022
Privacy
The Rundown: The FTC begins its fact-finding process for potential data privacy rules with its first public forum
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Experimental Channels
Why a four-year-old whiskey brand is finally adding digital marketing to the mix
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Agency Culture
How agencies are using AI to innovate for clients and work faster
September 8, 2022
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