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Marketing
Marketing on Platforms
What a $6.5 million Super Bowl ad can buy in digital media
February 11, 2022
Managing Through Crisis
‘Stability, not flexibility’: Making sense of 2022’s ad spending narrative
February 10, 2022
Brands in Culture
‘Massive growth of hot and spicy snacks’: Frito-Lay’s SVP of brand marketing on the Super Bowl, turning Flamin’ Hot from a flavor to a brand
February 10, 2022
Marketing on Platforms
‘Still command a lot of time’: Why DTC brand Omaha Steaks remains bullish on Facebook and Instagram advertising
February 9, 2022
Gaming & Esports
‘The time is now for game streaming’: Q&A with Samsung head of product management for gaming Mike Lucero
February 9, 2022
Member Exclusive
Marketing Briefing: Why marketers are using sweepstakes, prizes to gamify their Super Bowl advertising
February 8, 2022
Gaming & Esports
As the industry evolves, the holding company model might be the future of esports
February 8, 2022
Privacy
IAB Tech Lab unveils new working group to tackle evolving consent frameworks
February 7, 2022
Gaming & Esports
Tracing Chris Lloyd’s path to the top of esports talent representation
February 7, 2022
The Confessions
‘It’s like the boat is sinking’: Confessions of an agency business development director on the Great Resignation
February 7, 2022
Marketing
Why Dr Teal’s is using connected TV to beef up its media mix
February 4, 2022
Marketing on Platforms
The Rundown: Google, Meta and Amazon are on track to absorb more than 50% of all ad money in 2022
February 4, 2022
Gaming & Esports
What if – Microsoft’s acquisition of early in-game ad firm Massive had worked out?
February 3, 2022
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