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Marketing
Gaming & Esports
In-game advertising experts question Microsoft and Sony’s gaming advertising plans
May 18, 2022
The Confessions
‘A lot of these brands need a reality check’: Confessions of a PR agency founder on agency ‘jumpers’ and tense client-agency relationships
May 18, 2022
Member Exclusive
Marketing Briefing: ‘This is a better way to travel’: Q&A with Airbnb’s global head of marketing on the company’s new capabilities, in-housing
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Data Regulation
The vast majority of marketers are unhappy with their Customer Data Platforms, but then again, not many are sure what they really are
May 17, 2022
Gaming & Esports
How the layoffs at Upcomer show the challenges of public ownership in esports media
May 16, 2022
Gaming & Esports
‘A lot of investment and commitment’: Manchester City ramps up esports efforts
May 16, 2022
Marketing
How Blue Apron meal kit is revamping its marketing strategy with digital video
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Gaming & Esports
Why Snap and Saber Interactive are promoting the release of Evil Dead: The Game with an AR magazine cover
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Gaming & Esports
Fortnite Creative’s creator economy represents the future of metaversal brand activations
May 12, 2022
Brands in Culture
‘Closest people to the business’: Why Colgate-Palmolive is taking a hybrid approach to in-housing
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Life Beyond the Cookie
Walgreens-owned Boots sets out vision for data clean rooms
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Marketing on Platforms
Google’s latest privacy tool is also a useful feature to bolster ad performance
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Experimental Channels
‘It has to be value-centric’: How a regional food brand leverages organic social strategy to boost brand awareness
May 11, 2022
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