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Marketing Briefing: As brands and agencies pull out of Russia, ripple effects of the Ukraine invasion continue in the ad world
March 8, 2022
Gaming & Esports
‘Don’t let it bother you, just continue streaming’: Confessions of a Twitch streamer who received ‘hate raids’
March 8, 2022
Gaming & Esports
‘More organic’: YouTuber Karl Jacobs on why creators should prioritize working with like-minded sponsors
March 7, 2022
WTF Series
WTF is marketing mix modeling?
March 7, 2022
Managing Through Crisis
‘More self-sufficient’: The changing (yet again) and increasingly challenging role of the CMO
March 4, 2022
The Creator Economy
Village Marketing founder Vickie Segar predicts shifts in influencer marketing, other trends after WPP acquisition
March 3, 2022
Managing Through Crisis
Ukraine invasion exposes balancing act of brand responsibility in advertising
March 2, 2022
Gaming & Esports
Esports orgs are creating non-male teams to attract new advertising deals
March 2, 2022
Equality and Opportunity
‘People are over-mentored, under-sponsored’: Merkle’s global chief equity officer sounds off on ‘DE&I industrial complex’
March 1, 2022
Member Exclusive
Marketing Briefing: ‘The situation is ever-evolving’: Advertisers pivot, pause ad placements and creative amid invasion of Ukraine
March 1, 2022
Marketing on Platforms
Why Serotonin’s CEO believes brands should be taking a ‘Web2.5 approach’
March 1, 2022
Gaming & Esports
How FACEIT is turning its popular competitive gaming platform into inventory for esports ads
March 1, 2022
Brands in Culture
‘Prove success in the Bay Area’: Alaska Airlines is increasing its advertising in California with hopes of doing so nationally
February 28, 2022
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