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‘The most significant investment for us this year’: Why Merrell footwear is dedicating half of its ad spend to digital video
March 23, 2022
Member Exclusive
Marketing Briefing: How InTandem, a growth marketing program for minority founders, is aiming to solve for inequality in the startup space
March 22, 2022
Retail Revolution
‘Mailboxes crowded’: How DTC brand Parachute is looking to stand out with ‘whimsical’ brand imagery as more brands diversify with direct mail
March 21, 2022
Gaming & Esports
‘The absolute perfect person for it’: Naz Aletaha’s path to the top of League of Legends esports
March 18, 2022
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Digiday+ Research: Agencies execs see more long-term value in the metaverse than blockchain
March 18, 2022
Brands in Culture
‘Honesty goes a really long way’: Why Nando’s chicken is keen on social commentary ads
March 18, 2022
Gaming & Esports
Why — and how — the IAB is developing new measurement standards for in-game ads
March 18, 2022
Brands in Culture
‘Built-in audience’: Inside Fender’s educational, inspirational TikTok strategy to tune in new guitarists
March 17, 2022
Marketing
The 4A’s is telling its members how to crack down on unscrupulous ad tech players
March 17, 2022
Gaming & Esports
Black creators sign open letter to Twitch demanding improved safety and moderation tools
March 16, 2022
Experimental Channels
Inside Fluent cannabis company’s email and SMS marketing strategy to grow first-party data
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Member Exclusive
Marketing Briefing: When it comes to NFTs, brands should prioritize utility over headlines since ‘consumers don’t care if brands participate’
March 15, 2022
The Programmatic Marketer
Dysfunctional dynamics continue to blight ad tech’s prospects
March 15, 2022
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